SAVE TOKYO CREATION

May 24th, 2011

This week, under the helm of curator Takafumi Kawasaki, 18 hot Japanese fashion brands and 10 photographers team up in Tokyo for SAVE TOKYO CREATION. As the official Tokyo fashion week was cancelled due to the recent events, stylist Takafumi Kawasaki initiated this show to give young designers an opportunity showing their collections from May 27th to 29th at EYE OF GYRE, Omotesando, Tokyo. Accompanying the show, artworks by Tokyo Posse ENLIGHTMENT will be on display, and a fanzine produced.


Poster of SAVE TOKYO CREATION by ENLIGHTMENT. Photography by Yasuyuki Takaki

The 18 designers produced special pieces for the project to be auctioned for donation. Among the designers showing, is much beloved Jun Takahashi for UNDERCOVER, YOSHIKO CREATION, famous for her unique pieces to Lady Gaga, TOGA, N.HOOLYWOOD and emerging designer JOHN LAWRENCE SULLIVAN, among others as ANREALAGE, G.V.G.V., KEITA MARUYAMA TOKYO PARIS, MAME, MINTDESIGNS, SACAI, SOMARTA, KOLOR, PHENOMENON, TAKAHIROMIYASHITATHESOLOIST, ISVIM, WHITE MOUNTAINEERING and YOSHIO KUBO.


SAVE TOKYO CREATION Photography by Keiichi Nitta

The designers AW 2010 designs were picked up by Photographers and lensed especially for that show: Akira Kitajima, Chikashi Kasai, Tajima Kazunali, Keiichi Nitta, Leslie Kee & Ryan Chan, Masahiro Shoda, By P.M. Ken, Yasumasa Yonehara and Yasuyuki Takaki.

The Stimuleye spoke with Takafumi Kawasaki


SAVE TOKYO CREATION Photography by Leslie Kee & Ryan Chan

RENÉ HABERMACHER: What was your intention with this exhibit?
TAKAFUMI KAWASAKI: SAVE TOKYO CREATION supported by NARS is a big feature of Japanese fashion designers, most of whom lost a chance to exhibit their 2011AW collection because of the earthquake impact.
It’s a charity but not a money-donated oriented.
I wanted to provide Japanese fashion designers a chance to show their 2011AW collection that could not be shown on catwalk because of the earthquake.
As a fashion director & stylist, I believe it is a form of charity that only I can produce to provide those designers with the opportunity to present their creation in public.


SAVE TOKYO CREATION Left: Photography by Kazunali Tajima. Right: Akira Kitajimat

How did the earthquake and its aftermath affect you personally?
The earthquake made me find the huge scepticism about Japanese government and the power of citizens. I would say I feel my approach to fashion and my styling works became more clearer and straight forward.
It may sound a little funny but I became more optimistic about the life. What already happened, happened, even if it’s a massive tragedy, there is no way to change or dismiss it. I feel there is no point to keep crying over that. But what we should do now, is to step forward.


SAVE TOKYO CREATION Photography by Yasumasa Yonehara

Do you feel there is a different mood now among japanese society? I am asking as Japanese people expressing in the past to feeling alienated to their fellow countrymen…
Yes, “alienation” is a serious issue after the quake. Japanese people appear to be longing for the tightly-bound feeling.
Not only real communication and society, but also they are keen to make bonds with others in virtual community, such as Facebook, Twitter and other numerous social media networks. Some people are obsessed about that too much.

Generally speaking, however, I think the Japanese people have found what is important and what is less in life. I believe this is a great chance to reform the typical Japanese convenience-oriented life.They appear to have started making their lives a little slower and calmer, too.
It’s really a big shift of the country.


SAVE TOKYO CREATION Photography by Chikashi Kasai

What is the last thing that stimulated you?
I would say THE EARTHQUAKE in Japan.

The exhibition is held from May 27th to 29th at EYE OF GYRE, Omotesando, Tokyo.


SAVE TOKYO CREATION Photography by Masahiro Shoda

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