THE STIMULEYE

films of the season: monsieur chypre – a short film with erotokritos

antoine — Fri, 18 May 2012 09:34:03 +0000

The Stimuleye is proud to announce, with the support of Vogue Italia, an “erotic fashion epic” : Monsieur Chypre.

“HE KNOWS WOMEN, AND WOMEN KNOW HIM”

Erotokritos, it’s a strange name for a fashion brand.
It’s an even stranger name for a person.
And yet, he is truly called Erotokritos Antoniadis, named after the main protagonist of medieval epic poem, a hero “born from the labors of love”.
For 15 years, his label has been seducing women of all ages, drawn to collections that go back and forth between the sophistication of Paris and the dolce vita of Cyprus…

"come and get it."

“THEY CALL HIM MONSIEUR CHYPRE”

France and Cyprus, Paris and Nicosia, it’s a long-distance couple.
In Monsieur Chypre, by Antoine Asseraf & René Habermacher, they come to life:
Loan Chabanol, channeling the nostalgia of Marguerite Duras’ The Lover, plays the tormented Parisian woman, cracking at the surface,
while Constantino Kouyialis, in his first first on-screen role, is a revelation as the seductive eponym hero, a modern day Alexis Zorbas.

“AN EROTIC FASHION EPIC” we call it.

“Erotic,” how could it not be with a name like Erotokritos ?
“Fashion,” of course: stylist Michaela Dosamantes, fresh from winning Best Fashion Award at La Jolla Fashion Film Festival for La Main Dans Le Sac, mixes the season’s classic looks to capture the heroine’s transformation from “bluesy” in Vuitton to “red-hot” in Valentino.
And “epic” ? What else do you call a fashion film 10 months in the making, taking place not only in Paris but in numerous locations in Nicosia, in the salt lake facing the Hala Sultan Tekke mosque in Larnaca, in the Almyra and Anassa deluxe hotels, in small taverns by the side of the road, or in the majestic monument carved directed in the stone, the tomb of the Kings in Paphos ?

“HIS VOICE IS A SONG”

All this, to the original soundtrack of Lori Schonberg and Shane Aspegren, members of Ça Va Chéri.
(Download it here).

So, now the tough questions.
Is Cyprus really like this ? A little bit. Not at all. It depends how you look at it.
It is an island of freedom in the east mediterranean, where couples from Israel and Lebanon come to escape religion. It is the birthplace of Aphrodite. You go, you decide.

So how can I meet this Mister Cyprus ? We hear that one a lot. From women (and men) of all ages. Maybe he’s real, maybe he’s a figment of our collective imagination, our repressed desires. One thing’s for sure — we can’t give you his number.

“ATTEMPTING TO CHARM HIM IS USELESS. HE IS THE ONE WHO WILL FIND.”

Monsieur Chypre
Film credits
Fashion credits
Goodies

power couple : esser & elisha : 2 : elisha smith-leverock

antoine — Fri, 11 May 2012 08:47:26 +0000

Powerdreamcouple part 2. Director Elisha Smith-Leverock has been going back and forth between fashion and music.

Her fashion films collaborations with designer Fred Butler, scored by Benjamin Esser, have been both acclaimed and rewarded.

She made the first music video for Esser before directing for Cocknbullkid, Pixie Lott, Sunday Girl and now… Esser.

Interview by Filep Motwary & Antoine Asseraf.

Elisha Smith-Leverock.

Your new video for Esser is very strong, and seems to show more confidence, perhaps because of the success of “I Want Muscle” ? I would like to hear your thoughts on “I Want Muscle”, how the story was perceived and how difficult or easy it was working for the film.

I think the Esser video and I Want Muscle might seem more confident because they are both very personal projects.

Making ‘I Want Muscle’ was a great experience. I set out to explore what physical strength can mean for women and I also wanted to challenge and expand peoples ideas of female beauty.

Obviously there were some difficulties, especially trying to find clothes for Kizzy to wear. Some designers just flat out did not want their clothes to be seen on a bodybuilder and others were willing to lend but sample sizes are generally tailored to fit a very specific kind of figure, so they did not fit her.
The reactions to the finished film were overwhelmingly positive, from winning the ASVOFF Grand Prix, down to the number of people that watched to film and how they reacted to it.

A lot of people have said to me that they had never seen a female body builder portrayed in this way, without the fake tan and irony. But there was a time when people were more appreciating of ‘strong’ women and different body types, just think of Lisa Lyon for example.

I WANT MUSCLE by Elisha Smith-Leverock.

You made, if I’m not mistaken, the first music video for Esser, as well as the one for his hit “Headlock” – how is it working with someone you know intimately, to be simultaneously in tune with his world and able to step back to connect it to a bigger picture?

It’s the best and the worst thing at the same time. It’s amazing because you have great mutual trust and it’s really easy to communicate and yet it’s the scariest thing because you feel so much more pressure. You don’t want to let the other person down when they have done something so great and have worked so hard for it. You don’t want to let them down by not getting your end right.

When I shot Ben’s first video and successively the video for Headlock the approach was somewhat naive. These were also amongst my first experiments with moving image and it was really fun because Ben was just finding his feet as a solo artist so we both didn’t feel any pressure going into it.
The process for his new video was more conceptual which very much mirrors Ben’s approach to making the track.

What are your inspirational catalysts and how they help you form what you do today?

Most recently I’ve ben watching a lot of Hans Richter films, this has been a great influence for the ‘Enmity’ video.

Esser: Enmity on Nowness.com by Elisha Smith-Leverock.

How do you approach making music videos versus fashion films ?

I think generally making fashion films gives me a little bit more freedom so my approach varies. It will alway depend on if it’s a personal project where fashion aspect is a byproduct to the story or the visual idea or if I am working with a specific designer to actually showcase their collection. With personal projects the idea is more important to me than the clothes but obviously if working for a designer then you need to focus on showing the collection as well. I think this approach bares similarities to how I do music videos.

With music videos, the idea/concept always becomes secondary to how the artist is presented.

How do you see the future of fashion film ?

I’m not sure how the future will be but I know how I would want it to turn out.
I would love to see a stronger move towards actual content. Director-driven fashion films. Less ‘moving photographs’ as I like to call them. Whilst these type of films can be beautiful, I personally don’t find it very interesting to make them or to watch them. Seeing someone swishing around for 3 minutes gives me nothing.

I think its far more interesting to watch something more abstracted, a story or mood film that tells me more about the ideas behind the collection. A well crafted film that really brings you into the world of the designer and the collection rather than just straight up showing the clothes.

What is the last thing which stimulated you ?
Charles and Ray Eames.

Elisha Smith-Leverock

power couple : esser & elisha : 1 : benjamin esser

antoine — Thu, 10 May 2012 09:00:55 +0000

Musician Benjamin Esser & director Elisha Smith-Leverock are not just a dream couple, they’re a power couple.
She directs his music videos, he scores her fashion films.

Now as they prepare to release the first single/video from the upcoming second ESSER album, a radical shift from the first LP’s pop mood to darker synth pop, we talk to them about music, film, fashion, and what it’s like to work with your significant other.

Interview by Filep Motwary & Antoine Asseraf.

Benjamin Esser by Filep Motwary.

Since the release of your debut album back in 2009, what are the changes to the way you perceive your own music, and how it has evolved?

Benjamin Esser: I think the beauty in first records is naivety, which you can never regain.
But I feel a lot less pressure in a lot of ways with this second one, there’s a confidence that means I can let the music take its time.
I think people might immediately assume that I ‘discovered’ a whole genre of music that I’d never listened to before. But that’s not true, I’ve always been into bands like Cluster, Tones on Tail, Suicide, Add N To X (mixtape – coming soon!)…

What is inspiration for you ? Do you consider yourself as eccentric?

I find inspiration in repetition.
Inspiration for me isn’t about looking outwards its about looking further inwards – into the core of things.
No I definitely wouldn’t say I’m an eccentric, I guess I have my own ways of doing things. But everyone does.

People would tell you my views on organization and timekeeping are fairly abstract. I strongly disagree.

ESSER performing at Hyères 2012 Fashion & Photo Festival, with Stage of the Art.

What are you looking for in music? And how do you measure success?

I’m looking for complete submergence.

What does it mean to you to have an image change, beyond the need to convey a change musically?
Do you care about fashion or style?

Well I completely agree with artists like David Bowie. His concept of reinvention was incredible and the conceptual way he approached his records is a big influence for me.

Of course the amazing thing about fashion is anyone can become whoever they want to be – I could be a different person by tomorrow.

ESSER performing at Hyères 2012 Fashion & Photography Festival, by René Habermacher.

How is it to work with your wife – when she’s directing you around, when she’s making videos for other music acts or when you’re the one scoring her films?

I like it.
People always asume that you can’t be objective if you’re working with someone close to you, but I think it’s the complete opposite. We work together constantly actually and I’ll always ask her opinion on whatever I’m doing and vice-versa.
In fact we’re the only ones that can give each other honest opinions because we know each other so well.

As far as working on music for her films, she always has a really strong idea about what she wants. Which is great. It’s often a reinterpretation of a song (“I want muscle,” Donna Summers). So it’s always satisfying to do that.

What is the last thing that stimulated you?
Charles and Ray Eames.

COMING SOON : II : Elisha.

ESSER, ENMITY on Green United Music.

Thank you: Laurence Alvart, Pierre LeNy.

pilori, beyond the wall & simone fehlinger

antoine — Sun, 06 May 2012 17:25:28 +0000

If you didn’t make it for the 3 days of the Hyères Fashion & Photography Festival, you still have until May 26, 2012 to see the exhibitions of the festival at the Villa Noailles in town, including Yohji Yamamoto, Jason Evans, Anouk Kruithof, Ina Jang, Cunningston & Sanderson, Chronique Curiosité, Inez & Vinoodh and… Lynsey Peisinger + The Stimuleye’s performance/installation/video hybrid, PILORI.

Until the end of May you can see at the villa the PILORI installation featuring footage of the performance (with the cooperation of Yohji Yamamoto Inc.) and video contributions by Antoine Asseraf & René Habermacher, starring François Sagat, by Jason Last & Jaime Rubiano, Clément Roncier, Sebastien Meunier + Romain Dja Douadji + Tomek Jarolim, and the winner of our internet contest, Simone Fehlinger, who met up with Filep Motwary.

PILORI (“PILLORY”) is a unique collaboration between choreographer Lynsey Peisinger and The Stimuleye for the Hyères Festival. Drawing on a pool of both local and Paris-based performers, Lynsey Peisinger conceived 2-hour performances inside a specially built space in the Villa Noailles’ Sautoir space: a wall with 4 pairs of legs poking out, moving, at rest, ignoring or harassing each other…

For its exhibition phase, the performance footage is augmented and interrupted by the footage of BEYOND THE WALL, different video artists’ renderings of what lies beyond the wall which cuts the performers in half.

 CLONES starring François Sagat, by Antoine Asseraf & René Habermacher.

Sebastien Meunier, Romain Dja Douadji & Tomek Jarolim for BEYOND THE WALL.

Clément Roncier for BEYOND THE WALL/PILORI.

Jason Last & Jaime Rubiano for BEYOND THE WALL/PILORI.

Simone Fehlinger for BEYOND THE WALL / PILORI.

Filep Motwary: What is your video about?
Simone Fehlinger: my videos visualize the stories of walls. Parts of these walls are broken : colors, wallpapers peel off and uncover it’s past… The videos invite to a personal imagination of what this wall’s history is about… Now, these walls have moved to Hyères 2012 and will be part of a new story…

Filep Motwary: Why have you chosen white as your “backwards” canvas?
Surfaces are extremely exciting ! But the interesting part is not the perfectly clean, virgin, new, white layer.
It’s the layer underneath…

What is your opinion about Hyeres.
It’s legendary ! I’m really happy and honoured to be a part of…

What would be your next projects about?
My new big project is my own graphic and video design studio in Paris.

Simone Fehlinger, winner of BEYOND THE WALL contest.

PILORI at Villa Noailles
Until May 26, 2012
Hyères, FRANCE.

Special thanks to Coralie Gaultier & the Yohji Yamamoto Inc team,
Simone Fehlinger for her contribution,
and all the performers who gave their time to participate in this project.

comme des garçons white drama

antoine — Fri, 04 May 2012 20:11:47 +0000

A few weeks before the Hyères madness, I had the incredible opportunity to once again spend a few days with Galliera curator Olivier Saillard as he put together not 1 but 2 special exhibitions in a brand new space dedicated to fashion in Paris : Les Docks / Cité de la Mode et du Design.

Alongside a special Cristobal Balenciaga Collector exhibition contrasting the 20th Century designer’s creations with unseen objects in his personal collection, Saillard was putting together a second exhibition more anchored in the present, and even in the future:

WHITE DRAMA, an exhibition of Comme Des Garçons’ current SS 2012 collection, with an eye-popping scenography by Rei Kawakubo herself…

a PREMICES FILMS production
Directed by: Antoine Asseraf
Assisted by: Thibault Della Gaspera
Sound by: Pierre Emmanuel Martinet

COMME DES GARÇONS WHITE DRAMA /
CRISTOBAL BALENCIAGA COLLECTOR

Cité de la Mode & du Design / Les Docks
34 Quai d’Austerlitz, Paris,
Until October 7, 2012.

hyères 2012 live

antoine — Sat, 28 Apr 2012 18:00:15 +0000

For the first time ever, follow the Hyères Festival 2012 Fashion Show at the Palais de Tokyo and on The Stimuleye…

Fashion Show Production: EYESIGHT

Fashion Show Art Direction: Maida Gregory – Boina

Live Stream Production: Premices Films

Live Stream Direction: The Stimuleye

télé hyères

admin — Fri, 27 Apr 2012 07:22:38 +0000

The Stimuleye presents Télé-Hyères…

Télé-Hyères
A The Stimuleye Production
Directed by Antoine Asseraf
Filmed by Thibault Della Gaspera & Jason Last
Postproduction by Clément Roncier
Interviews by Filep Motwary
Music by Ça Va Chéri

stage of the art at Hyères preview : the shoes

antoine — Fri, 27 Apr 2012 07:00:05 +0000

After wowing everyone last year with their acoustic concert set in the suspended gardens, The Shoes return to Hyères for a DJ Set, accompanied by their GUM label mate Esser, as part of Stage of the Art‘s special music line-up.

Interview by Mali of Skattie What Are You Wearing ?

You’re playing at Hyères this year and you also played last year. What does the association mean to you? Is it important to associate yourselves with the fashion world?

We love the fashion world and the human size of the festival. The mood is just so great. We really enjoyed being there last year so we are more than happy to come back play at la Villa Noailles.

You’ve had quite a journey so far and you have collaborated with some of the more edgier and interesting names in music. How has all of that influenced how you approach your music?

It’s always really creative and interesting : we learn a lot about ourselves, and we have the chance to produce only for artist we like. Benjamin and i are not good for the same things, so depending on the project, it’s more him, more me or more us. Anyway, it’s always surprising. Concerning remixes, it’s different. We learned that we are more talented remixing a track we don’t especially love, because it’s challenging, it means creating something we love from something we don’t like. It’s exciting.

Nowadays the internet, social media, youtube etc play a big part and are often used as the main tools to build a brand/band and get musicians out there, has this been a reality for you ? How has it impacted your come-up ?

It’s been a reality for The Shoes, yes. Well, we are from the myspace generation : we were in several bands, we did a lot of different stuff, and one day we wanted to do something different, so we created a fake band account on myspace, with the first fake band name that came in mind and put some new tracks on. 3 months later, we were signed on Green United Music. It was in 2008. Now it’s 2012, we are about to play the Olympia in 2 months, which is the most famous venue in Paris, and it’s gonna be quite ironic and funny to see our band name in huge red neon letters as we still have this first fake band name that came in mind…

You’ve also done a lot of production for other artists, is this something you are going to continue with or are you focusing mainly on your own work going forward ?

Both ! We are always producing for other bands at the same time, it’s more healthy because if we were only working together all the time on our stuff, i think we’d kill each other !

How did your collaboration with Jake Gyllenhaal come about?

Daniel Wolfe directed the video for Stay The Same, and we loved it. We wanted to work with him again, and he really likes our music. So we talked about doing a new video for Time to Dance, and he was really into it. Daniel is working a lot with actors, in Stay the Same it was with Johnny Harris (This is england), this time it was with Jake Gyllenhaal.

Would it be fair to see it as symbolic of a full-on cross-over to mainstream fame?

No, we don’t think so. We’ve never been more indie ! It’s about a famous british director doing a video for an indie french band with a mainstream A-listed american actor, and about this same actor who likes our music, playing a psychopath serial hipster killer in our video, because it’s far away from roles he usually plays.

And how has his presence in your video affected your popularity as a band?

Everybody was talking about it, about him and then about us. But we won’t play at le Stade De France like David Guetta because of that.

A lot of bands that are viewed as underground in the early stages of their careers often adjust their sound as they get popular, has your sound changed as you’ve grown? if it has, how has it changed? If not, then how do you stay true to it?

In the beginning our music was more electronical, but also because we just through out few tracks one day on myspace, and producing electro music at this time was a good way to become famous and produce for others. We have always been a pop rock band. So as we get popular, we also get closer to what we are really : a pop-rock band. We are just becoming what we trully are.

The imagery used in some of your videos is pretty dark, and all the way to gruesomely violent in your video for Time to Dance, what’s the deal? What is the narrative behind the Time to Dance video?

Ha ! This is Daniel Wolfe style ! We let him free to decide about his imagery because it’s his job. We won’t give him advices because we don’t ask for his opinion on our music productions.

We adore what he did the two times we worked together.

The songs I’ve heard from you are in English, why English over French?

Because English is internationnal, and pop music is english, rock too.

There’s an opulent and somewhat camp disco sound that comes across in your music, amongst other influences, and it has also been described as dark electro pop. Are these intentional influences? If they are, where do these influences come from for you? If not, what are your influences?

We have this common interest for pop music since forever, and separatelly we can say we are influenced by almost everything musical. Benjamin in more into french music, french rock, some folk music. I like hip hop, rap and electro music. We were in many bands, we had that drum & bass band when we were young, we then had a french rock band, we did some electro music too, we produced instrumental and classical music for Woodkid recently. So many things.

What is on your playlists currently?

You’re gonna laugh but i have a lot of my music label’s artists in my ipod, because some are friends too. Anyway the music is always good : Woodkid, Part Company, Rocky…

How important is image to you?

As important as music. Nowdays a great single has to come up with a great video.

What is the next step for The Shoes?

Holidays ! And maybe a new ep, or album, and many new collaborations

Can we hope to see you playing in South Africa one day?

We wish ! Please invite us we want to meet Die Antwoord !

hyères just a taste… steven tai

filep — Wed, 25 Apr 2012 17:00:37 +0000

Meet Steven Tai, our final Hyères designer.

Steven. Photo by Filep Motwary

How does it feel for you being selected for this year’s edition of Hyeres?

I feel incredibly honored to be selected for this year’s Hyeres. I vividly remember that when I first discover the festival I did not even begin my education at Central Saint Martins. But at that point I already felt a strong connection to the competition and I knew I would try to be apart of the festival one day. Therefore, being selected as a finalist really means a great deal to me because it means that an audience I truly respect understands my work.

How would you describe Hyeres in three words?

Natural, familiar, friendly..

What has been your favorite part of the process so far?

The entire process has been incredible. It really is difficult to pick just one favorite part. Having the name Hyeres backing you means you are granted opportunities that I could not normally even dream of. A selection of those moments include: – having countless fabric companies at Premiere Vision sponsoring my work – working with the prestigious Givaudan Fragrances to create a personal perfume – having the opportunity to create a look for the house of Chloé – coming to Hyeres and meeting all the wonderful designers and the team at Villa Noailles

In three words , what is your collection about?

Geeky, Awkward, confident

Steven Tai / CANADA / Central St-Martin's London.
Photo: Rene Habermacher.

hyères just a taste… ELINA LAITINEN, SIIRI RAASAKA & TIIA SIREN

filep — Wed, 25 Apr 2012 08:30:50 +0000

Elina Laitinen, Siiri Raasakka and Tiia Sirén come from Finland and design menswear together. They have been selected for Hyeres 2012.

Elina. Photo by Filep Motwary

Siiri. Photo by Filep Motwary


Tiia. Photo by Filep Motwary

How does it feel for you being selected for this year’s edition of Hyeres?

We feel really honored to be selected regardless of the fact that this is the first collection we have ever put together. We want to break every boundary there is, and it’s exciting that other people can understand our world as well.

How would you describe Hyeres in three words?

Coolest thing EVER!

What has been your favorite part of the process so far?

We have totally enjoyed the whole process of making the collection since we like to get our hands dirty and here in Hyères its really amazing to be able to work with a professional team.

In three words , what is your collection about?

Boys! Youth! Revolution!


Elina Laitinen + Siiri Raasaka + Tiia Siren / FINLAND / Aalto University Helsinki

hyères just a taste… jean-pierre blanc

filep — Tue, 24 Apr 2012 15:14:14 +0000

Jean-Pierre Blanc, director of Villa Noailles and founder of Hyeres Festival for 27 years.
Photography by Filep Motwary

hyères just a taste… daniel hurlin

filep — Tue, 24 Apr 2012 14:35:46 +0000

Meet French-born Daniel Hurlin, one more talented original from this year’s selection of Hyeres’ Festival.

Daniel. Photo by Filep Motwary

How does it feel for you being selected for this year’s edition of Hyeres?

I am very happy. I am also very worried, because I want to make my collection the best it can be! But I am very happy, and proud.

How would you describe Hyeres in three words?

My world is in colors, so : Azure, emerald and beige

What has been your favorite part of the process so far?

Meeting the other selected designers help you rationalize everything, and make the whole process more human. Fashion design is an isolating process, even though you are constantly brought to collaborate with other people for all the bits of your collection. Being able to share with people who perfectly understand your dilemmas, is invaluable.

In three words , what is your collection about?

While I’m tempted to say “Perfect Blue Tamara” (title of my collection), I think this will be more enlightening : colours, materials, bodies.

Daniel Hurlin / "Perfect Blue Tamara" / FRANCE / IFM Paris

hyères just a taste… lucas sponchiado

filep — Tue, 24 Apr 2012 08:30:02 +0000

Continuing the introduction of the Hyeres 2012 selected designers. Meet Belgian womenswear designer, Lucas Sponchiado.


Lucas. Photo by Filep Motwary

How does it feel for you being selected for this year’s edition of Hyeres?

It is incredibly great! It is an honor to be selected…

The Hyeres Festival is a huge event and a great opportunity for me to show my work. I am glad to be selected, exited and very enthusiastic about it.

How would you describe Hyeres in three words?

Opportunity, meeting with other creatives from around the world and creativity.

What has been your favorite part of the process so far?

It is very hard to answer because there is a lot of different things happening during the process of the festival. Meeting all the different contestants and the festival crew is great. Professionally, presenting my collection to Maida Gregory-Boina was a great experience.

In three words , what is your collection about?

Contrast, sensuality and architecture.

Lucas Sponchiado / "out of vacuum" / BELGIUM / La Cambre Brussels

hyères just a taste… ragne kikas

filep — Mon, 23 Apr 2012 15:30:09 +0000

We have started introducing the Hyeres 2012 selected designers. Meet womenswear designer, Ragne Kikas from Estonia.

Ragne.Photo by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?

It is an honor to be one of the ten finalists and present my newest knitwear collection to such a wonderful audience. It makes me feel happy and proud.

How would you describe Hyeres in three words?

Creative, forward-looking, inspirational.

What has been your favorite part of the process so far?

Translating my feelings, inspirations and impressions into garments/outfits and collaborating with great companies like Swarovski or Givaudan to name just a few. It was also a great experience to create a look for Chloé and pair my own visions with the heritage of Chloé.

In three words , what is your collection about?

Knitting, plate Armour, femininity.

Ragne Kikas / ESTONIA / HAW Hamburg. By René Habermacher.

HYERES 2012: PALAIS DE TOKYO AWARD & LIVE STREAMING

filep — Mon, 23 Apr 2012 13:14:51 +0000

For the first time, Paris’ Palais de Tokyo contemporary art center will allow everyone to experience LIVE! the fashion shows of the Hyères International Fashion & Photography Festival, during a special event with The Woolmark Company and the Galeries Lafayette group.

On April 28 2012, guests and public at the Palais de Tokyo will participate, through direct commentaries by fashion journalist Daphne Burki and interaction between Paris & Hyères, in the immediate selection of a public prize for their favorite designer.

The event will unfold in the salle Epstein, a mythical projection room in the Palais de Tokyo, built by the Cinémathèque Française in the end of the 1980′s, and given a second life after 20 years of abandon.

Those who cannot attend at Palais de Tokyo will be able to follow the fashion show live on The Stimuleye.

PUBLIC AWARD
Villa Noailles/Palais de Tokyo
Saturday April 28th, 8:45 PM C.E.T.
Salle Epstein of the Palais de Tokyo
Paris 16th Arrondissement.

All times C.E.T. (GMT + 2)
19:45 Cocktail by invitation
20:45 Doors open to the public + beginning of broadcast Paris – Hyères
21:00 Fashion show begins, with on-site commentaries by Daphen Burki:
10 designers in competition
2 winners of 2011
10 special looks for Chloé
22:30 Palais de Tokyo Public Prize Award

hyères just a taste…maxime rappaz

filep — Mon, 23 Apr 2012 09:11:20 +0000

Continuing the introduction of the Hyeres 2012 selected designers. Meet Swiss womenswear designer, Maxime Rappaz.


Maxime. Photo by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?

A chance to show what I’m working on and the opportunity to learn more through rewarding meetings.

How would you describe Hyeres in three words?

Professional. Stimulation. Fashion

What has been your favorite part of the process so far?

The challenge to update my collection and take decisions in a short time.

In three words , what is your collection about?

Geometry. Femininity. Poetry.


Maxime Rappaz / SWISS / HEAD Geneva.

hyères just a taste…KIM CHOONG-WILKINS

filep — Sun, 22 Apr 2012 14:00:56 +0000

Introducing the Hyeres 2012 selected designers. Meet menswear designer, Kim Choong Wilkins from the U.K

Kim. Photography by Filep Motwary.

How does it feel for you being selected as one of the ten designers for this edition of Hyeres Festival ?

For me this is the culmination of a very long journey. The idea that during the selection process many esteemed fashion specialists, including Yamamoto, have given their approval to my work is very encouraging. It is a crucial milestone.

I graduated as textile designer and moved to Milan to follow my dream-job which turned out to be my nightmare job. I was a bit naive. I learn t a lot about what fashion was and what it emphatically wasn’t. Returning to London to take up my masters in menswear, allowed me to figure a few things out in terms of what fashion means to me. Personally, it is a medium to rally against mediocrity.

I went to work for a handful of designers, sometimes as a seamstress, sometimes as a designer and all the time developing my signature and allowing me to mature.

For me this is a kind of compulsion, I can only do this; to draw and make and knit and sew. Its not always so rational.

Being selected for Hyeres gives this kind of obsession a context to nurture your neurosis and be part of a wider, critical audience.

How would you describe Hyeres in three words?

Limitless, creative , freedom…

What has been your favorite part of the process so far?

Being involved in a festival this prestigious has a huge focusing effect, simply being granted the brief has allowed me to find my voice. Working to develop a perfume, being given free rein to use a multitude of fabrics and an exclusive print..

Basically to be a mega-brand for a month, lucky does not even describe it. The festival is both a very slick operation and a compassionate nurse for our creative ambitions. The festival is both a very slick operation and a compassionate nurse for our creative ambitions.

What is your collection about in three words.

Subversive, dazzling, dystopia

Kim Choon-Wilkins / UK / Royal College of Art London

hyères just a taste…narelle dore

filep — Sun, 22 Apr 2012 08:00:11 +0000

We have started introducing the Hyeres 2012 selected designers. Meet womenswear designer, Narelle Dore from Australia.

Narelle. Photo by Filep Motwary

How does it feel for you being selected for this year’s edition of Hyeres?

I feel not only honored to be selected for Hyeres but also overwhelmed that my work will stay in the wonderful archive forever.

How would you describe Hyeres in three words?

Sunny, open-minded and wonderful!!

What has been your favorite part of the process so far?

Well, arriving at Hyeres, at the Villa was wonderful also the preparation for the show, the presentation while meeting the rest of the contenstants and people who work at the Villa Noailles

In three words , what is your collection about?

Macrame, salt crystals and women

Narelle Dore / AUSTRALIA / Royal Academy Antwerp, Photo by Rene Habermacher

hyères just a taste…jasmina barshovi

filep — Sat, 21 Apr 2012 17:10:15 +0000

We have started introducing the Hyeres 2012 selected designers. Meet menswear designer, Jasmina Barshovi from Switzerland.

Jasmina. Photography by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?

I was very happy to receive the phone call, though I did not expect to make it to the finals. I feel honored to be here.

How would you describe Hyeres in three words?

A great opportunity to meet many important people from the industry, it has a laid back environment that combines business and pleasure and in a way it feels like being back to school. Of course, there is the jury at the end of the shows, which adds a bit of stress.

What has been your favorite part of the process so far?

Rethinking the collection, going back to things I left on the side for a while. I was an opportunity for me to re-think women, as I am a menswear designer.

What was the women’s garment you created for Chloe about?

A sophisticated by nature, confident yet simple. The clothes featured all sorts of details.

In three words , what is your collection about?

Nostalgia, blurry memories and emotions.

hyères just a taste… paula selby avellaneda

filep — Sat, 21 Apr 2012 10:51:30 +0000

Starting today, we will be introducing the Hyeres 2012 selected designers. The first is 26 year-old Paula Selby Avellaneda from Argentina..

How does it feel for you being selected for this year’s edition of Hyeres?

It is an honor-It’s motivating because it makes you feel as if you are doing something right, you‘re on the right track. The Festival is a good chance to make a collection for the sake of creativity, a boundless opportunity.

How would you describe Hyeres in three words?

Independent, for the love of art and generous.

What has been your favorite part of the process so far?

I am studying business at the same time so getting back to “stitching” for me was great. Before sending the work I was dreaming of the concept, the collection as a whole, trying the fabrics, carefully choosing and combining them. This time though the process felt different, as it was the first time I had created a collection respecting my archetypal sketches and drawings.

In three words , what is your collection about?

Materials, couture and Rock&Roll.