HYERES EXPRESS: PETROS EFSTATHIADIS

April 26th, 2013

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HYERES EXPRESS: JOHN MANN

April 26th, 2013

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HYERES EXPRESS: GRACE KIM

April 26th, 2013

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HYERES EXPRESS: PETER PUKLUS

April 26th, 2013

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HYERES EXPRESS: EMILE BARRET

April 26th, 2013

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HYERES EXPRESS: EVA STENRAM

April 26th, 2013

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HYERES EXPRESS: ANNA ORLOWSKA

April 26th, 2013

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HYERES EXPRESS : DAVID FAVROD

April 26th, 2013

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HYERES EXPRESS: DOMINIC HAWGOOD

April 26th, 2013

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HYERES 2013 EXPRESS 02 DESIGNERS

April 26th, 2013

The festival is about to start. In 1 hour the jury headed by Felipe Oliveira Baptista will discover the 10 designers in competition for the first time.

A THE STIMULEYE PRODUCTION
directed by Antoine Asseraf
filmed & edited by Julien Pujol
interviews Filep Motwary
coordination Clementine Colson
sound design Ça Va Chéri


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HYERES EXPRESS 2013/ JURY PREVIEW / IMRAN AMED

April 25th, 2013

One of the most unexpected and influential sites in fashion today is Business of Fashion. Imran Amed, its founder and editor, answers our questions before joining the Hyères 2013 Fashion jury.

Photo by Scott Trindle.

AntoineAsseraf: Along with Industrie Magazine and the rise of the fashion blogger as a class, your blog has drawn attention to a lot of work, which was heretofore considered a bit peripheral to a designer’s raw talent. What do you make of a place like Hyères that still somehow naively stresses the belief that talent will find its own way? If you were to create a Business of Fashion competition/festival, how different would it be?

Imran: At BoF, we firmly believe in the power that lies at the intersection of creativity and business. Both are essential to a successful fashion enterprise, and one can’t work without the other. It’s a true symbiotic relationship. If we were to do a BoF festival therefore, it would be a combination of creative fashion presentation and business plan pitches, and the judges would come from both sides of the industry.

FilepMotwary: It seems to me that many of the young designers who dream of a future in fashion are unaware about “the business” of fashion in general. Should they worry of how things have evolved, and turned the industry into this huge marathon of task, values that need to be constantly re-valued, trends that suffers from the lack of longevity etc…?

Imran: I tell my students that once they start their own business, they will spend 90% of their time managing the business, and only 10% of the time designing. This balance is not something that has necessarily changed in recent years, but it’s true that there is more and more for a young designer to do in the global, digital fashion world in which we live today.

Sean Santiago: The internet and its popular content-sharing platforms, i.e. Tumblr and Pinterest, are destabilizing traditional revenue streams faster than new ones are being created. How will original creative output find funding in the future and do you see crowdsourcing methods such as, for instance, a Kickstarter campaign, possibly becoming necessary to the creation of original artistic output? Or will a big brand always foot the bill when it comes to fashion-related content?

Imran: Brands and designers could certainly fund portions of their businesses — say specific collections or products — via crowdsourcing platforms. But ultimately, I suspect that they will need to turn to traditional forms of fundraising (selling equity or taking loans) in order to fund the business over the long term. A young fashion business is highly cash flow intensive, and therefore will likely require stable and planned funding in order to fuel growth and expansion.

Malibongwe Tyilo: BOF is recognized as one of the boldest voices in fashion writing, often publishing pieces that might not be appreciated by some PR people. Considering how important PR has become to design companies, how does that affect how the design businesses deal with you?

Imran: We are bold, but I believe we are also fair and balanced. Part of the role we see for ourselves at BoF is to surface and shed light on important industry issues that merit wider discussion and debate.

If we can do so in a way that is balanced and fact-based, then most PR professionals seem to respect us for that.

Certainly, there are some who would prefer to control all the communication about their clients, but this is misguided and unrealistic.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 01 PREVIEW

April 25th, 2013

Less than 48 hours before the beginning of the festival, we bring you our first HYERES EXPRESS video, a quick preview with the people who make the Hyères Festival – founder and director Jean-Pierre Blanc, photography director Raphaelle Stopin, and fashion director Maida Gregory-Boina.

A THE STIMULEYE PRODUCTION
directed by Antoine Asseraf
filmed & edited by Thibault Della Gaspera
interviews Filep Motwary
coordination Clementine Colson
sound design Ça Va Chéri


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HYERES-EXPRESS 2013 DESIGNER PREVIEW: YVONNE POEI-YIE KWOK‏

April 24th, 2013

Netherlands (25). and last year I graduated from the Amsterdam Fashion Institute graduate (2012). She is now in research of  possibilities to start her own label.

Portrait Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres ?
It’s an honor to be selected for one of the top fashion competition in the world. It’s really nice to be in the South of France, meeting new people and working in a nice environment.

How would you describe Hyeres in three words ?
Beautiful, cozy, atmospheric.

What has been your favorite part of the process so far ?
Working in the garden at the Villa Noailles with sunny weather and great surroundings.

In three words, what is your collection about ?
Marionettes, handwork and youthfulness.

In what ways you think participating in a Festival like Hyeres will help you in the future ?
I think it’s a great platform to present yourself internationally. Getting in contact with different company’s, people in the industry and press is a great starting point to start your own label or to work for a fashion brand.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / XENIA LUCIE LAFFELY

April 24th, 2013

Swiss. Studied history of art and modern French before starting fashion design at the HEAD-Genève. About to start an internship at 3.1 Phillip Lim, with the prints team.

The stimuleye
Portrait by Filep Motwary.
How does it feel for you being selected for this year’s edition of Hyeres?
Three years ago when I came to the festival for the first time, it was love at first sight so to be a part of it today is a great honoured and I’m so touched and excited.

How would you describe Hyeres in three words?
Warm, sharp and respectful.

What has been your favorite part of the process so far?
Drawings and making collage.

In three words, what is your collection about?
Preciousness, sentimentality and drawings..

In what ways you think participating in a Festival like Hyeres will help you in the future ?
It will help me to be more aware of my own work and of the fashion world.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / HENNING JURKE‏

April 24th, 2013

Germany, Berlin. 28 years old. Studied at The Berlin University of the Arts, gratuated in October 2012. Working on his portfolio.

Portrait by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?
Being selected feels like a dream came true.

How would you describe Hyeres in three words?
Inspiring, pleasant, fantastic.

What has been your favorite part of the process so far?
To meet the team of the Hyères Festival. It is great to have this people who give the support for me and my work.

In three words, what is your collection about?
Anticipation, melancholia, luck.

In what ways you think participating in a Festival like Hyeres will help you in the future?
The Festival is a great platform to represent me and my work as a designer. The team helps each designer , giving a great support with the shows and also the showroom. I hope to find a job as a designer in a house…

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / SHANSHAN RUAN‏

April 24th, 2013

A Chinese national living in Paris who graduated from ESMOD, and works as freelance for a Japanese fashion houses and fashion galleries.

Portrait Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres ?
Unexpected and magic! I ‘ve been following Hyères while I was still a fashion school
student and I never got the time and the courage the send my file. Now it has been three years since my graduation and I would love to do something for my own, without too much restriction. It’s great Hyères gave me this opportunity.

How would you describe Hyeres in three words ?
Energy, Exchange, Experience.

What has been your favorite part of the process so far ?
Hyères allows us to work with the professionals from the fashion industry. I mean not only the ‘Glamour’ part of fashion, but also the very ‘technique’ part, the fabric and accessories suppliers, the production factories, the dyeing experts, the pleating artisan. It is great to get to know them and to work with them. I’ve learned so much.
I appreciate their patience and kindness, without their help I will never complete the
collection as I expected.

In three words, what is your collection about ?
Movements, Sentiments,Memories.

In what ways you think participating in a Festival like Hyeres will help
you in the future ?

Hyères gives us opportunities to know people, to build the connections, but also, get us , designers known by other people, to let people hear our voice, know about our work, our stories. Hyères is not just an event that happens and ends, it’s a continuation.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / XING SU‏

April 23rd, 2013

From China/Northern Ireland/Canada. Age 26. Studying at Fashion Institute of Technology, NY.

Portrait by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?
It is an incredible compliment to be selected for a fashion festival with such a long and distinguished history. I’m excited and a bit anxious.

How would you describe Hyeres in three words?
A warm fantasy.

What has been your favorite part of the process so far?
Working with an amazing professional team to elevate a first collection and being surrounded by other designers who share similar goals, ideas, and opinions about fashion.

In three words, what is your collection about?
Play and balance.

In what ways you think participating in a Festival like Hyeres will help you in the future?
Exposure and publicity are so critical to one’s success in fashion now, and I can’t imagine a better platform than the Hyeres Festival.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / SATU MAARANEN‏

April 23rd, 2013

Helsinki, Finland.Graduated this Christmas from Aalto University, School of Art, Design and Architecture. At the moment she designs prints and garments as a freelancer for different companies.

Portrait by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?
It feels really great. I am superhappy about it. Hyeres is impressive opportunity to present your work for international audience.

How would you describe Hyeres in three words?
Delicious food, sunshine and same-minded people.

What has been your favorite part of the process so far?
The favorite part of the process has been doing all the openscreen prints. To do it freestyle is fun and relaxing for me.

In three words, what is your collection about?
Landscapes, old Haute Couture and innovative materials.

In what ways you think participating in a Festival like Hyeres will help you in the future?
It will help me to get new working opportunities and to create important connections. It is also going to be interesting to get feedback from all the fashion professionals..

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / DAMIEN RAVN

April 23rd, 2013

Norway (31). MA graduate from the Royal Academy in Antwerp. Runs his own label and teaches design for 3BA at the Fashion Department of the Warsaw Fine Arts Academy.

Portrait by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?
Purely very honored.

How would you describe Hyeres in three words?
Historic, impressive and panoramic.

What has been your favorite part of the process so far?
Working together with all the sponsors to develop new parts of the collection especially for the festival.

In three words, what is your collection about?
Bonded minimalistic maximalism

In what ways you think participating in a Festival like Hyeres will help you in the future?
I know Festival Hyeres is a wonderful opportunity to show your collection to the world and it will hopefully open some doors in the future.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / TOMAS BERZINS & VICTORIA FELDMAN

April 23rd, 2013

Tomas Berzins / From Riga, Latvia / 21 years old / graduated from ESMOD Paris 2011 / co-owner of victoria/tomas label. 

Victoria Feldman / From Moscow, Russia / 24 years old / graduated from ESMOD Paris 2011 / co-owner of victoria/tomas label.

Portraits by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres? 
This is just great to have the opportunity to present our experimental collection, that was developed specially for this Festival. As well to have people around who are interested in it.

How would you describe Hyeres in three words? 
Eat, Pray, Create.

What has been your favorite part of the process so far? 
Most of the clothes we create are ready-to-wear. Participation in this Festival opened the doors to step a bit aside from wearability and to work more as an artists, bringing out many handmade and sophisticated technics that would not be easily adaptable to real urban life-style that we love so much. It gave us a certain freedom to combine both visions that we really care about.

In three words, what is your collection about? 
Heritage, emotions, aggressiveness.

In what ways you think participating in a Festival like Hyeres will help you in the future? 
This is a very rich start for a young designer and this is a priceless experience that you get, as it will be there for all your life.

Portraits by Filep Motwary.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29

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