design parade 7

June 28th, 2012

When we say “Hyères” we often mean “the fashion and photography festival” organized by the Villa Noailles.
But we shouldn’t.
Because for the last 7 years, there’s been another “Hyères” in Hyères :
Design Parade.

10 young design-ers, eye-popping exhibitions dedicated to furniture and industrial design, a special focus on the art brought back by the Noailles’ African expeditions in the 30′s, and already a spin-off event, Tapis Parade (Carpet Parade).

Design Parade 7 visual

Design Parade 7.
masque dogon
«Dege» Mask, Dogon, collected at Opti, Mali, in 1931, 'bois de tage', Musée du quai Branly.
Tapis Parade
TAPIS PARADE - Anémones Jekyll, François Dumas, La Chance.
Fanny Dora
Daedaleas, Fanny Dora © Charles Negre, ECAL 2011.
francois azambourg
Grillage, fauteuil, François Azambourg, Ligne Roset © Jean-Pierre Lemoine.

Design Parade 7
Opening Friday June 29th
Until September 30th.
Villa Noailles, Hyères
Var – France.


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i am a very lazy man : yohji yamamoto

June 22nd, 2012

“i am a very lazy man.”

That’s not really the first thing that comes to mind when you think about Japanese designer Yohji Yamamoto.
Film costume designer, Hyères jury president, Y-3 sportswear line creator, musician and soon film director, not to mention one of the people who revolutionized fashion aesthetics, Yamamoto has done his share.

I had the pleasure of spending an evening backstage at his fashion show to get an exclusive peek for the new Joyce.com website.

 Antoine Asseraf for Joyce.com, interview by Lucienne Leung.

Thanks: Coralie Gaultier, Filep Motwary.


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power couple : esser & elisha : 1 : benjamin esser

May 10th, 2012

Musician Benjamin Esser & director Elisha Smith-Leverock are not just a dream couple, they’re a power couple.
She directs his music videos, he scores her fashion films.

Now as they prepare to release the first single/video from the upcoming second ESSER album, a radical shift from the first LP’s pop mood to darker synth pop, we talk to them about music, film, fashion, and what it’s like to work with your significant other.

Interview by Filep Motwary & Antoine Asseraf.

Benjamin Esser by Filep Motwary.

Since the release of your debut album back in 2009, what are the changes to the way you perceive your own music, and how it has evolved?

Benjamin Esser: I think the beauty in first records is naivety, which you can never regain.
But I feel a lot less pressure in a lot of ways with this second one, there’s a confidence that means I can let the music take its time.
I think people might immediately assume that I ‘discovered’ a whole genre of music that I’d never listened to before. But that’s not true, I’ve always been into bands like Cluster, Tones on Tail, Suicide, Add N To X (mixtape – coming soon!)…

What is inspiration for you ? Do you consider yourself as eccentric?

I find inspiration in repetition.
Inspiration for me isn’t about looking outwards its about looking further inwards – into the core of things.
No I definitely wouldn’t say I’m an eccentric, I guess I have my own ways of doing things. But everyone does.

People would tell you my views on organization and timekeeping are fairly abstract. I strongly disagree.

ESSER performing at Hyères 2012 Fashion & Photo Festival, with Stage of the Art.

What are you looking for in music? And how do you measure success?

I’m looking for complete submergence.

What does it mean to you to have an image change, beyond the need to convey a change musically?
Do you care about fashion or style?

Well I completely agree with artists like David Bowie. His concept of reinvention was incredible and the conceptual way he approached his records is a big influence for me.

Of course the amazing thing about fashion is anyone can become whoever they want to be – I could be a different person by tomorrow.

at Hyères 2012

ESSER performing at Hyères 2012 Fashion & Photography Festival, by René Habermacher.

How is it to work with your wife – when she’s directing you around, when she’s making videos for other music acts or when you’re the one scoring her films?

I like it.
People always asume that you can’t be objective if you’re working with someone close to you, but I think it’s the complete opposite. We work together constantly actually and I’ll always ask her opinion on whatever I’m doing and vice-versa.
In fact we’re the only ones that can give each other honest opinions because we know each other so well.

As far as working on music for her films, she always has a really strong idea about what she wants. Which is great. It’s often a reinterpretation of a song (“I want muscle,” Donna Summers). So it’s always satisfying to do that.

What is the last thing that stimulated you?
Charles and Ray Eames.

COMING SOON : II : Elisha.

ESSER, ENMITY on Green United Music.

Thank you: Laurence Alvart, Pierre LeNy.


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hyères 2012 live

April 28th, 2012

For the first time ever, follow the Hyères Festival 2012 Fashion Show at the Palais de Tokyo and on The Stimuleye…

Fashion Show Production: EYESIGHT

Fashion Show Art Direction: Maida Gregory – Boina

Live Stream Production: Premices Films

Live Stream Direction: The Stimuleye


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télé hyères

April 27th, 2012

The Stimuleye presents Télé-Hyères…

Télé-Hyères
A The Stimuleye Production
Directed by Antoine Asseraf
Filmed by Thibault Della Gaspera & Jason Last
Postproduction by Clément Roncier
Interviews by Filep Motwary
Music by Ça Va Chéri


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stage of the art at Hyères preview : the shoes

April 27th, 2012
After wowing everyone last year with their acoustic concert set in the suspended gardens, The Shoes return to Hyères for a DJ Set, accompanied by their GUM label mate Esser, as part of Stage of the Art‘s special music line-up.


You’re playing at Hyères this year and you also played last year. What does the association mean to you? Is it important to associate yourselves with the fashion world?
We love the fashion world and the human size of the festival. The mood is just so great. We really enjoyed being there last year so we are more than happy to come back play at la Villa Noailles.
You’ve had quite a journey so far and you have collaborated with some of the more edgier and interesting names in music. How has all of that influenced how you approach your music?
It’s always really creative and interesting : we learn a lot about ourselves, and we have the chance to produce only for artist we like. Benjamin and i are not good for the same things, so depending on the project, it’s more him, more me or more us. Anyway, it’s always surprising. Concerning remixes, it’s different. We learned that we are more talented remixing a track we don’t especially love, because it’s challenging, it means creating something we love from something we don’t like. It’s exciting.
Nowadays the internet, social media, youtube etc play a big part and are often used as the main tools to build a brand/band and get musicians out there, has this been a reality for you ? How has it impacted your come-up ?
It’s been a reality for The Shoes, yes. Well, we are from the myspace generation : we were in several bands, we did a lot of different stuff, and one day we wanted to do something different, so we created a fake band account on myspace, with the first fake band name that came in mind and put some new tracks on. 3 months later, we were signed on Green United Music. It was in 2008. Now it’s 2012, we are about to play the Olympia in 2 months, which is the most famous venue in Paris, and it’s gonna be quite ironic and funny to see our band name in huge red neon letters as we still have this first fake band name that came in mind…
You’ve also done a lot of production for other artists, is this something you are going to continue with or are you focusing mainly on your own work going forward ?
Both ! We are always producing for other bands at the same time, it’s more healthy because if we were only working together all the time on our stuff, i think we’d kill each other !

How did your collaboration with Jake Gyllenhaal come about?
Daniel Wolfe directed the video for Stay The Same, and we loved it. We wanted to work with him again, and he really likes our music. So we talked about doing a new video for Time to Dance, and he was really into it. Daniel is working a lot with actors, in Stay the Same it was with Johnny Harris (This is england), this time it was with Jake Gyllenhaal.
Would it be fair to see it as symbolic of a full-on cross-over to mainstream fame?
No, we don’t think so. We’ve never been more indie ! It’s about a famous british director doing a video for an indie french band with a mainstream A-listed american actor, and about this same actor who likes our music, playing a psychopath serial hipster killer in our video, because it’s far away from roles he usually plays.
And how has his presence in your video affected your popularity as a band?
Everybody was talking about it, about him and then about us. But we won’t play at le Stade De France like David Guetta because of that.
A lot of bands that are viewed as underground in the early stages of their careers often adjust their sound as they get popular, has your sound changed as you’ve grown? if it has, how has it changed? If not, then how do you stay true to it?
In the beginning our music was more electronical, but also because we just through out few tracks one day on myspace, and producing electro music at this time was a good way to become famous and produce for others. We have always been a pop rock band. So as we get popular, we also get closer to what we are really : a pop-rock band. We are just becoming what we trully are.
The imagery used in some of your videos is pretty dark, and all the way to gruesomely violent in your video for Time to Dance, what’s the deal? What is the narrative behind the Time to Dance video?
Ha ! This is Daniel Wolfe style ! We let him free to decide about his imagery because it’s his job. We won’t give him advices because we don’t ask for his opinion on our music productions.
We adore what he did the two times we worked together.
The songs I’ve heard from you are in English, why English over French?
Because English is internationnal, and pop music is english, rock too.
There’s an opulent and somewhat camp disco sound that comes across in your music, amongst other influences, and it has also been described as dark electro pop. Are these intentional influences?  If they are, where do these influences come from for you? If not, what are your influences?
We have this common interest for pop music since forever, and separatelly we can say we are influenced by almost everything musical. Benjamin in more into french music, french rock, some folk music. I like hip hop, rap and electro music. We were in many bands, we had that drum & bass band when we were young, we then had a french rock band, we did some electro music too, we produced instrumental and classical music for Woodkid recently. So many things.
What is on your playlists currently?
You’re gonna laugh but i have a lot of my music label’s artists in my ipod, because some are friends too. Anyway the music is always good : Woodkid, Part Company, Rocky…
How important is image to you?
As important as music. Nowdays a great single has to come up with a great video.
What is the next step for The Shoes?
Holidays ! And maybe a new ep, or album, and many new collaborations
Can we hope to see you playing in South Africa one day?
We wish ! Please invite us we want to meet Die Antwoord !

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hyères just a taste… ELINA LAITINEN, SIIRI RAASAKA & TIIA SIREN

April 25th, 2012

Elina Laitinen, Siiri Raasakka and Tiia Sirén come from Finland and design menswear together. They have been selected for Hyeres 2012.


Elina. Photo by Filep Motwary

Siiri. Photo by Filep Motwary


Tiia. Photo by Filep Motwary
How does it feel for you being selected for this year’s edition of Hyeres?
We feel really honored to be selected regardless of the fact that this is the first collection we have ever put together. We want to break every boundary there is, and it’s exciting that other people can understand our world as well.
How would you describe Hyeres in three words?
Coolest thing EVER!
What has been your favorite part of the process so far?
We have totally enjoyed the whole process of making the collection since we like to get our hands dirty and here in Hyères its really amazing to be able to work with a professional team.
In three words , what is your collection about?
Boys! Youth! Revolution!

Elina Laitinen + Siiri Raasaka + Tiia Siren / FINLAND / Aalto University Helsinki

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hyères just a taste… lucas sponchiado

April 24th, 2012

Continuing the introduction of the Hyeres 2012 selected designers. Meet Belgian womenswear designer, Lucas Sponchiado.


Lucas. Photo by Filep Motwary

How does it feel for you being selected for this year’s edition of Hyeres?

It is incredibly great! It is an honor to be selected…

The Hyeres Festival is a huge event and a great opportunity for me to show my work. I am glad to be selected, exited and very enthusiastic about it.

How would you describe Hyeres in three words?

Opportunity, meeting with other creatives from around the world and creativity.

What has been your favorite part of the process so far?

It is very hard to answer because there is a lot of different things happening during the process of the festival. Meeting all the different contestants and the festival crew is great. Professionally, presenting my collection to Maida Gregory-Boina was a great experience.

In three words , what is your collection about?

Contrast, sensuality and architecture.

Lucas Sponchiado / "out of vacuum" / BELGIUM / La Cambre Brussels

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hyères just a taste…maxime rappaz

April 23rd, 2012

Continuing the introduction of the Hyeres 2012 selected designers. Meet Swiss womenswear designer, Maxime Rappaz.


Maxime. Photo by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?

A chance to show what I’m working on and the opportunity to learn more through rewarding meetings.

How would you describe Hyeres in three words?

Professional. Stimulation. Fashion

What has been your favorite part of the process so far?

The challenge to update my collection and take decisions in a short time.

In three words , what is your collection about?

Geometry. Femininity. Poetry.


Maxime Rappaz / SWISS / HEAD Geneva.

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hyères just a taste…KIM CHOONG-WILKINS

April 22nd, 2012

Introducing the Hyeres 2012 selected designers. Meet menswear designer, Kim Choong Wilkins from the U.K

Kim. Photography by Filep Motwary.

How does it feel for you being selected as one of the ten designers for this edition of Hyeres Festival ?

For me this is the culmination of a very long journey. The idea that during the selection process many esteemed fashion specialists, including Yamamoto, have given their approval to my work is very encouraging. It is a crucial milestone.

I graduated as textile designer and moved to Milan to follow my dream-job which turned out to be my nightmare job. I was a bit naive. I learn t a lot about what fashion was and what it emphatically wasn’t. Returning to London to take up my masters in menswear, allowed me to figure a few things out in terms of what fashion means to me. Personally, it is a medium to rally against mediocrity.

I went to work for a handful of designers, sometimes as a seamstress, sometimes as a designer and all the time developing my signature and allowing me to mature.

For me this is a kind of compulsion, I can only do this; to draw and make and knit and sew. Its not always so rational.

Being selected for Hyeres gives this kind of obsession a context to nurture your neurosis and be part of a wider, critical audience.

How would you describe Hyeres in three words?

Limitless, creative , freedom…

What has been your favorite part of the process so far?

Being involved in a festival this prestigious has a huge focusing effect, simply being granted the brief has allowed me to find my voice. Working to develop a perfume, being given free rein to use a multitude of fabrics and an exclusive print..

Basically to be a mega-brand for a month, lucky does not even describe it. The festival is both a very slick operation and a compassionate nurse for our creative ambitions. The festival is both a very slick operation and a compassionate nurse for our creative ambitions.

What is your collection about in three words.

Subversive, dazzling, dystopia

Kim Choon-Wilkins / UK / Royal College of Art London

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hyères just a taste…narelle dore

April 22nd, 2012

We have started introducing the Hyeres 2012 selected designers. Meet womenswear designer, Narelle Dore from Australia.

Narelle. Photo by Filep Motwary

How does it feel for you being selected for this year’s edition of Hyeres?

I feel not only honored to be selected for Hyeres but also overwhelmed that my work will stay in the wonderful archive forever.

How would you describe Hyeres in three words?

Sunny, open-minded and wonderful!!

What has been your favorite part of the process so far?

Well, arriving at Hyeres, at the Villa was wonderful also the preparation for the show, the presentation while meeting the rest of the contenstants and people who work at the Villa Noailles

In three words , what is your collection about?

Macrame, salt crystals and women

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Narelle Dore / AUSTRALIA / Royal Academy Antwerp, Photo by Rene Habermacher

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hyères just a taste…jasmina barshovi

April 21st, 2012

We have started introducing the Hyeres 2012 selected designers. Meet menswear designer, Jasmina Barshovi from Switzerland.

Jasmina. Photography by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?

I was very happy to receive the phone call, though I did not expect to make it to the finals.  I feel honored to be here.

How would you describe Hyeres in three words?

A great opportunity to meet many important people from the industry, it has a laid back environment that combines business and pleasure and in a way it feels like being back to school. Of course, there is the jury at the end of the shows, which adds a bit of stress.

What has been your favorite part of the process so far?

Rethinking the collection, going back to things I left on the side for a while. I was an opportunity for me to re-think women, as I am a menswear designer.

What was the women’s garment you created for Chloe about?

A sophisticated by nature, confident yet simple. The clothes featured all sorts of details.

In three words , what is your collection about?

Nostalgia, blurry memories and emotions.

The Stimuleye


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hyères just a taste… paula selby avellaneda

April 21st, 2012

Starting today, we will be introducing the Hyeres 2012 selected designers. The first is 26 year-old Paula Selby Avellaneda from Argentina..

How does it feel for you being selected for this year’s edition of Hyeres?

It is an honor-It’s motivating because it makes you feel as if you are doing something right, you‘re on the right track. The Festival is a good chance to make a collection for the sake of creativity, a boundless opportunity.

How would you describe Hyeres in three words?

Independent, for the love of art and generous.

What has been your favorite part of the process so far?

I am studying business at the same time so getting back to “stitching” for me was great. Before sending the work I was dreaming of the concept, the collection as a whole, trying the fabrics, carefully choosing and combining them. This time though the process felt different, as it was the first time I had created a collection respecting my archetypal sketches and drawings.

In three words , what is your collection about?

Materials, couture and Rock&Roll.

The Stimuleye


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hyères just a taste… entering Villa Noailles

April 20th, 2012

In a few days, one more Hyères Festival will be taking place at the Villa Noailles.

The house is an exceptional building amenity that combines amazing spaces, light, the most amazing view of the Hyères peninsula, the most romantic botanical garden, with cement paths and staircases, inside and outside whilst cubism is visible on every corner….

photography by Filep Motwary


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hyères just a taste… pascale mussard

April 19th, 2012

“Ready to fight like a lionness.”

It’s hard to imagine those words coming from the mouth of Pascale Mussard.
But as art director in a very special company, the “petit h” division of Hermès, she knows how to wait for the right moment before springing into action, while in the meantime keeping an eye for that special quality — talent.

Which makes her the perfect Hyères 2012 jury member.

Pascale Mussard, photography Rene Habermacher © Hyeres 2012

How should luxury be interpreted within a young creator’s work?

At Hermes, an object, a creation, must “speak”. It is nourished by the soul and hand of craftsman. It is designed, created, pampered, shaped, dreamed, ennobled, sublimated. It is made with respect, love, passion. Young creators work must inscribe beauty in use, and use in beauty. Nothing superfluous, only honesty every step of the way: from design to production. As heirs of a noble tradition of craftsmanship, our initiatives must be loyal and the innovative expression of this tradition. It must show our optimism and wonderful ingenuity, that last long and leave all horizons open.

What would you say is key to sustaining a fashion brand in a world like ours which is ever changing?

Innovation?

“L’obligation ardente de toute culture” Hélène Ahrweiller [the impassioned obligation of any culture]

Integrity : Never forget our values, from where you come from and invent objects that will last long, be transmitted and bring joy.

Continue to give testament to the relationship between man and the wisdom flowing from acceptance of nature and the unchangeable beauty of usefulness, by reflecting through craftmanship on the meaning of objects and the importance of the ties within mankind.

New petit h film, produced by Partizan.

The art at Petit h is so colourful, fun, happy. Do you feel that ‘happy’ is a keyword for our fashion era now? For our Hyeres contest, would you look for ‘happiness’ to be an aspect in choosing the winner?

My uncle Jean Louis Dumas was saying “où que vous soyez , refusez de vous embêter, dans un milieu de qualité , ce serait du gâchis.» [wherever you may be, refuse to be bored, in a place of quality it would be a waste.]

Petit h : May be not happy as « youthful» Petit h is indeed linked to childhood, particularly in the way to perceive objects and materials, in a new way without preconceptions or prejudice. It is a light, constant, free creation process which makes this petit “h” the legitimate child of Hermès: though sometimes impertinent, a child that does not cease to grow while learning on the materials, the hands that create, and the values of Hermès. For Hyères, it is a “team” judgment under a very innovative President: Mr Y Yamamoto.

Happiness is always a positive value for me, but innovation, fantasy and talent are more important.

Working for a house as historic and of great heritage as Hermès, how do you encounter the challenge to align new ideas with the skills of traditional craftsmanship?

“During a long time I worked on a one-on-one basis with artists and designers. Then, in 2009, the project truly took off and we started working with a cabinet of accumulated materials and craftsmen who worked closely with the artists (at the time Gilles Joneman, Christian Astuguevielle and Godefroy de Vireu) in the recreation process. The pieces created were then submitted to the family and the artistic direction, and the project was approved for a first sale which went very well, allowing us to keep growing.”

“An artist, designer, “geotrouvetout” [inventor] is invited by me to come to the atelier and to dive into the cabinet of materials – the materials are the source of inspiration for all creations, They must work with what is available. These materials will spark the creative process and discussion between the craftsmen and designers to find a solution that is concrete, realizable and esthetic according to Hermes values and procedures. The creation at Petit h comes primarily from a dialogue between the hands of the craftsmen, the materials and the ideas of the designer.”

Craftsmen and designers do not necessarily have the same priorities. What is the collaboration like?

Si vous écoutez vous finissez par entendre. Et un bon entendeur est plus facilement entendu…

[if you listen you will hear. and a good hearer is more easily heard...]

They have to be able to work together well, be able to respond to their partner. I frequently act as a middle person or a kind of midwife. I encourage the team members and say: “We have never done anything like this before, but why don’t we try it out?” If the designer knows exactly what he wants, then the craftsman has to use all his memory, skill and bring out all the techniques that he knows. Currently, we are working on a life-sized bear which is intended for the exhibition in Berlin (23 April – 12 May). The leather is folded using the origami technique – which is something that is for us completely without precedent. The designer Charles Kaisin calls up frequently to find out how we’re getting on. Last week, one of our craftsmen said he thought he would never be able to realize the idea. But eventually everyone in the studio found a method which works.

An inner connection must be forged between the designer and the craftsman. If this happens then I am prepared to defend their work within the company like a lioness.

What is the last thing that you experienced, saw or heard that stimulated you?

Recently I had the chance , the luck to visit really inspiring places, Naoshima (Japan), Inhotim (Brazil) two sites that offer a unique combination of major contemporary art collection and nature.

Two wonderful projects: A DREAM. Brazil and Japan, two countries very energetic and inspiring for me. A great encounter in Brazil: the architect Marcio Kogan ( Sao Paulo)

This summer a beautiful and peaceful trip: Ladakh.

Hyères Fashion + Photography Festival
April 27-30, 2012


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hyères just a taste… irene silvagni

April 16th, 2012

With one of the longest careers in the industry, Irène Silvagni is considered as one the master-keys that open every door in fashion.

As creative director of Vogue Paris in the late 80′s, she initiated collaborations with Peter Lindbergh, Paolo Roversi, Steven Meisel and Ellen Von Unwerth.

One of the 2012 Hyères festival fashion jury members, picked by president Yohji Yamamoto, for whom she does creative direction, we asked for her view on ethics, talent and achievement…

Irene Silvagni photo by Elise Toide ©

What are the ethics a young designer should have?

The most important is the “freedom”. One needs to follow what ever what he/she believes in.

Stick to your style.

In your career you have introduced to the industry and the world a lot of new talent. Do you still find yourself as excited by the new crop of talent today? And do you find there is a lot of progression in terms of work that is coming out today?

I remember the time when we were a few editors fighting to have Azzedine Alaia recognized, wearing his clothes at the shows, fighting to have editors and buyers get to rue de Bellechasse; and those were moments of intense happiness.

I also remember when the Japanese designers arrived in Paris, Rei Kawakubo and Yohji Yamamoto. It was a shock, a new kind beauty, a page was turned but in a way it seemed like a battle against a certain form of journalism which did not understand and accept this evolution.

A revolution that opened all the Belgian movement, which is to this day still at the top.

What do you think is the most challenging thing for young designers to conquer to achieve success today?

The main problem is of course to resist the pressure of economics and the space given to big advertisers in magazines, also to be able to produce and deliver.

The success of Carven, Rochas, Giambattista Valli, all of the independent designers has given a new energy to fashion… The placement of Raf Simons at Dior, the return of Slimane at YSL will bring new challenges in term of aesthetics…

Irene Silvagni photo by Elise Toide ©

How do you relate fashion with elegance?

I do think that elegance is related to the woman or the man wearing clothes.

Though, some clothing are not supposed to be “elegant”, they have style, magic, they are strong or soft, black or white all and its contrary. A piece of cloth wrapped around the body is elegant. I could go on and on talking on elegance. Sometimes I cross some girls in the street and I feel amazed by their creativity in putting clothes together. It’s amazing, inspiring and elegant!!

There are more magazines then ever, yet the paper publishing is in crisis. How do you see fashion magazine publishing today? What excites you or you are missing to see?

I miss the space given to young designers and new talents, I miss being surprised, I miss the adrenaline.

These days, while turning the pages I often know what I am going to see, I read the same news on every magazine, see always the same people. As a professional and a reader I am disappointed most of the time, although there are still some magazines that I find exciting!

What is the last thing that you experienced, saw or heard that stimulated you?

The last Azzedine Alaia fashion show…

Olivier Saillard exhibitions and performances.

Hyères Fashion + Photo Festival
April 27-30, 2012


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hyères juste a taste…Alan Bilzerian

April 12th, 2012

Among the crew of fashion wisemen assembled by Yohji Yamamoto in the Hyères 2012 jury is Alan Bilzerian, owner of the eponym Boston boutique, who was kind enough to answer the questions of the Hyères partner blogs…

The Stimuleye
Alan Bilzerian by René Habermacher.

How important is craftsmanship in a collection for you?

Actually, its one of the first points that bring me closer to the designer. It puts a skip in my step when young designers succeed in translating quality.

When looking at the Hyères ranges, what is more important to you, the designer’s ability to conceptualize a range and see it through to its most artistic and expressive, or do you focus strongly on the commercial viability of the ranges?

I feel very uncomfortable about looking at large ranges of any designer. I believe you can exhibit your emotion of design very clearly in short exhibitions. But I look at both the commercial side as well as artistic expression.

How supportive are your consumers to young designers? What is the most challenging aspect of trying to sell a young designer, and what can the designers do about it?

The consumer will listen to us about any new designer and will certainly give it a chance with a try on or touch. The competition is so strong because of the immense amount of product, we feel you need a little push from the editorial side and a strong support system with shops of high caliber.

The corporate fashion conglomerates are assembling more and more brands under their umbrella and control through advertising the exposure of fashion in the editorials.This makes it harder for young, independent designers to create visibility and establish their vision and brands.  How do you see this affecting your work as a buyer?

Its always very challenging to move into new names because in my shops I like consistency to prove that I made the right decision for the customer. The fashion umbrella of the conglomerates are needed as well because of the visible progress shown to the consumer, it helps momentum.

What is the last thing that you experienced, saw or heard that stimulated you?

Nostalgia…

Hyères Fashion + Photography Festival
April 27-30, 2012


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contest: beyond the wall

February 23rd, 2012

For the 27th edition of the Hyères Fashion + Photo Festival, The Stimuleye presents choreographer Lynsey Peisinger’s PILLORY, a performance/video/installation hybrid.

Submit your 30 seconds maximum video before April 1st for a chance to have it featured in the installation, which launches April 27th at the 2012 Hyères Fashion + Photo Festival,  next exhibits by  Yohji Yamamoto, Jasons Evans, and Inez van Laamswerde + Vinoodh Matadin.

The Stimuleye contest for Hyères 2012

Imagine what lies beyond the wall of the PILLORY installation.

All submitted videos must be
no more than 30 seconds long,
from one angle/point of view,
and submitted before April 1st, 2012.

Fore more info and video guidelines: contest@thestimuleye.com

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