July 1st, 2011

For your embeddable pleasure, a story of bags, fashion, crime, and more bags, commissioned by Vogue Italia.

Who is hiding behind those Prada shades ? What is she doing ? Will she get caught ?



A Short Film With


“Caught red-handed”

Directed by
Antoine Asseraf & René Habermacher

Styling by
Michaela Dosamantes
Assisted by
Alexia Hollinger

Quinta Witzel @ IMG Paris

Tracy Alfajora

Romina Manenti @ Airport
Assisted by
Masako Hayashi

Filmed at
Prunier, Paris

Music by
Shane Aspegren & Lori Schonberg
The Berg Sans Nipple

Thank You:
Lisa Kajita
Nicolas Barruyer
Erotokritos Antoniadis
Yoann Lemoine

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LA MAIN DANS LE SAC for Vogue Italia

June 4th, 2011

Stimuleyees and Stimuleyettes, at last, here it is – the Vogue Italia film commission for bag designers Jamin Puech… La Main Dans Le Sac / “Caught Red-Handed”

When Vogue Italia asked us to make a film for their A Short Film With section with bag designers Jamin Puech, we were at first a bit puzzled. Up to that point, all the films in the section were built around designers preparing their fashion shows, but Jamin Puech didn’t have fashion shows.

Dress and belt by Lanvin, necklace and bracelet by Andra Neen. Photo by René Habermacher.
So we drew inspiration from the opening scenes of Hitchcock’s MARNIE – we never see the face of Tippi Hedren who plays a con artist opposite Sean Connery.  We only see a silhouette do questionable things with different bags, purses and luggages… Together with stylist Michaela Dosamantes we built graphic and cinematic scenes around each bag, building up to the moment she gets caught.

Bag by Jamin Puech, glove by George Morand, suit by Max Mara, necklace and ring by Karry' O,
bracelet by Andra Neen. Photo by René Habermacher.
The title is a French expression meaning “the hand in the bag” which means that you’ve been caught in the act.
It was too perfect a title.

Left: jacket and trousers by Carven, blouse by Equipment, sunglasses by Prada, necklace by Andra Neen.
Right: coat and belt by Dries Van Noten, gloves by George Moran, necklace by Andra Neen.
Photos by René Habermacher.
Though we loved the Hitchcock soundtracks, and used it to set the mood while editing, we wanted something more contemporary and original for the sound, so we asked our past collaborator Lori Schonberg and his colleague Shane Aspegren of the Berg Sans Nipple to write something for us.

Top + pants by Giambatista Valli,  Fendi belt, Pierre Hardy shoes and Karry’O earrings.
Photo by René Habermacher.

Of course the film also benefits from the setting : caviar and seafood restaurant Prunier, by the Arc de Triomphe in Paris, where you can treat yourself to “all that comes from the sea”, including delicacies such as the “Christian Dior” oeuf en gelée with Tradition caviar.  Designed in 1925, and owned by Pierre Bergé since 2000,  the restaurant is an Art Déco jewel, featuring the work of the best artists of the time, such as I.M. Cassandre, but also of modern artists like Bob Wilson, whose installation sits at the bar.

La Main Dans Le Sac by Antoine Asseraf & René Habermacher – more info, full fashion and production credits:

Build with Erosion, by The Berg Sans Nipple.
Special performance at Musée du Quai Branly on June 12, 2011.

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25 Hyères + POP

April 24th, 2011

Less than one week before the launch of the 26th edition of the Hyères International Fashion & Photography Festival, The Stimuleye brings you “25 Hyères” covering the 2010 edition – including interviews of Dries Van Noten, Walter Pfeiffer, Olivier Lalanne, Théo Mercier and many others.

“25 Hyères” premiered on POP, where you can also read an exclusive interview.

25 Hyères
2010 Hyères International Fashion + Photography Festival

Video and interview on THE POP.COM

A film by Antoine Asseraf

Music by
Lori Schonberg

Voice-over by
Géraldine Frainais
James Deeny

Filmed by
Antoine Asseraf
Jason Last
Yoann Lemoine

Edited by
Antoine Asseraf
NEUE / Axelle Zecevic
Yoann Lemoine

Interviews by
Antoine Asseraf
Jason Last
Diane Pernet

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25 Hyères preview : Walter Pfeiffer

March 17th, 2011

The 26th edition of the Hyères International Fashion & Photography Festival is fast approaching, and soon our film on the 25th edition will be out. Here’s a quick preview, featuring a visit of Walter Pfeiffer’s exhibition by Michel Mallard…

Excerpt of upcoming film "25 Hyères". by Antoine Asseraf

Dries Van Noten, Steven Klein, Oliviero Toscani, Theo Mercier and much more in the full documentary.

26th Hyères Fashion & Photography Festival, April 29th – May 2nd 2011.

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