Besides the photo and fashion competitions, one of the Hyères festival’s strongpoints are the original exhibitions it curates. Amongst this year’s shows, Lacoste designer and 2002 Hyères winner Felipe Oliveira Baptista, up and coming photo/video/grapher Pierre Debusschere, 2001 Hyères winner photographer Charles Fréger, and ROUGH PROOF, a look at the early works of Guy Bourdin with special pieces from the private collection of Marie Laure de Noailles… of course.
A THE STIMULEYE PRODUCTION
directed by Antoine Asseraf
filmed & edited by Thibault Della Gaspera
interviews Filep Motwary
coordination Clementine Colson
sound design Ça Va Chéri
“a screen to the brain” is what Felipe Oliveira Baptista wants to show us in Hyères.
Winning the Hyères award in 2002, then the ANDAM Award, “FOB”, as he is nicknamed, made himself a name showing in Paris over the last 10 years, and is now also the creative director of Lacoste.
As he prepares his return to Hyères, this time as Jury President, he faces the inquiries of our team of bloggers…
Felipe Oliveira Baptista by René Habermacher.
Filep Motwary: If I asked you to look back to the beginning of your career and compare how the industry worked then to how fashion functions today, what would you say are the biggest changes?
Everything has speeded up a lot, more collections, pre-collections, collaborations & capsules. Internet gave way to a whole new way of spreeding new talent, ideas and concepts. it is a very different landscape from the beginning of the century. On the other end, we seem to live in an era where there is too much of everything and by the time something new is found, it is already finished.
Warhol’s 15 minutes have turned into 15 seconds.
Antoine Asseraf: Winning Hyères + Winning the ANDAM + Consulting for other brands… is that the only path for French-based designers to establish themselves today ?
I think Paris is the toughest fashion week for a youg designer. Between all the big houses and a strong presence of other international designers, it makes the spotlight smaller; so Hyeres & the Andam are a great help to get your name out there.
As for working for other brands, if you are independent and do shows, it is almost mandatory.
Sean Santiago: How do you keep a sportswear brand such as Lacoste relevant on an international scale, and is international appeal vital for a successful brand? Where does that appeal come from – catering to diverse markets or maintaining a uniquely French aesthetic that people find desirable?
Lacoste is relevant on an international scale with more than 1500 shops world wide. We create a base and main message through the show collections, pre- collections and advertising campaigns, but there are regional adaptations done to answer local needs.
Bruno Capasso: You being Portuguese felt any difficulties to enter in the market, even though you have a British training? What do you think of Portuguese fashion today? Which are the things that need to be improved so they have more global approach?
I don’t know…I do not think my nationality went for or against me, I believe individuality is stronger than one’s nationality.
Vogue.de: You are going to have an exhibition at Hyères as well. What are you going to display?
“A screen to the brain” is an installation made of 100 different sized screens that go through the creative process of a collection: references, collages, drawings, videos to the pages of fashion magazines.
This installation will evolve and will be shown again in a FOB exhibition starting next october in MUDE, Lisbon.
For its 28th edition, the Hyères International Fashion & Photography Festival made a daring choice.
As presidents of the fashion and photo juries and guests of honor, they invited 2 young individuals, each recognized in his field, but with one thing in common: they won Hyères.
Yes, this Hyères, festival graduates Felipe Oliveira Baptista (2002) and Charles Fréger (2001) return, not as young hopeful nominees, but as still-young confirmed professionals, now presiding over the juries.
Hyères 2013 fashion jury president Felipe Oliveira Baptista. Photo by René Habermacher.
Hyères 2013 preview. Visual by The Stimuleye.
And the nominees are…
FASHION SELECTION Tomas Berzins & Victoria Feldman, Latvia + Russia
Henning Jurke, Germany
Camille Kunz, Switzerland
Yvonne Poei-Yie Kwok, The Netherlands
Xénia Lucie Laffely, France – Switzerland
Satu Maaranen, Finland
Marion de Raucourt, France
Damien Ravn, Norway
Shanshan Ruan, China
Xing Su, Canada
PHOTO SELECTION Lena Amuat & Zoë Meyer, Switzerland
Emile Barret, France
Petros Efstathiadis, Greece
David Favrod, Switzerland
Dominic Hawgood, United Kingdom
Grace Kim, USA
John Mann, USA
Anna Orlowska, Poland
Peter Puklus, Hungary
Eva Stenram, Sweden
Fitting Model at the fashionselection at Felipe Oliveira Baptista's headquarters.
Where is JP Blanc there are always flowers.
The fashion selection meeting, with jury members, festival director JP Blanc and blogger Filep Motwary.
Photography selection: Portfolio of Dominic Hawgood, United Kingdom.
The entry of Petros Efstathiadis, Greece.
Prints of Eva Stenram, Sweden.
Full jury and exhibit lists coming soon, but we’re happy to report that fashion photographer and film maker Pierre Debusschere will be among this year’s exhibitors.
Can fashion still dazzle us ? To prove that the answer is “yes” for its 2012 edition, the legendary Hyères Fashion & Photography Festival has invited Yohji Yamamoto to preside its fashion jury…
Leather Jacket by Daniel Hurlin, one of the contestants. Photo by René Habermacher.
There is problem in fashion today.
It’s a time of transition, adjusting to the internet, new markets, and the weight of conglomerates.
It’s a time of new opportunities for many.
But it’s also a time where a house like Dior cannot find a replacing designer without causing a game of musical chairs – we are to understand that there are so few established designers out there, that Dior’s next womenswear designer must come from a competing house.
As if there were no young designers up to the job.
As if Galliano himself had had much experience when he started.
The problem is, today, that it’s become increasingly tough for young designers to develop their visual aesthetic independently, starting from scratch.
And if young designers can’t develop their style, be allowed to mature and establish themselves, well, there won’t be any mature designers around when Dior needs one.
The submitted silhouettes of the 10 contestants. Photo by René Habermacher.
Luckily, there is Hyères.
Since 1985, the Hyères Fashion and Photography Festival, located on the Côte d’Azur in the South of France, has promoted the work of young designers by putting them in contact with the industry’s top professionals, organizing for them state-of-the-art fashion shows and drawing an audience of buyers and press from all over the world, giving them the chance to make a first impression.
Hyères has given us Viktor & Rolf, Felipe Oliveira Baptista (Lacoste), Gaspard Yurkievitch, and many others who now run the studios of the biggest houses.
The Hyères 2012 Selection jury.
This Hyères (forgive the pun), Japanese designer Yohji Yamamoto has invited an all-star group to join him in the fashion jury: photographer Paolo Roversi, curator Jules Wright, Galliera fashion museum director Olivier Saillard, creative director Marc Ascoli, buyer Alan Bazarian, Hermès art director Pascale Mussard, and i-D magazine’s Terry Jones were all present to go through the dossiers of the applicants.
Jury member Olivier Saillard examining a dossier.
After hours of looking at dossiers and submitted looks, and additional hours of deliberation, the selection jury chose 4 men’s and 6 women’s looks from designers coming not only from traditional Western European countries but also from Australia, Canada, Argentina, Brazil, Finland and Estonia.
The designers now have 2 months to complete 6 more looks from their collection(and a special Chloé look) before flying in to Hyères in April and being prepped by fashion director Maïda Gregory for the jury and presentations, fashion shows and showrooms happening over the 3 days of the festival. In addition to a Grand Jury Prize (15 000 Euros by L’Oreal Professionel) and a Première Vision Prize (10 000 euros), they’ll also be competing for a new Chloé prize, with a specially designed look.
Photographer Paolo Roversi saluting us as he leaves the Yohji Yamamoto HQ. Photo by René Habermacher.
Check back with us soon for interviews of the jury members and news about the photo competition as well…