HYERES EXPRESS : DAVID FAVROD

April 26th, 2013

portrait by Filep Motwary.


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HYERES EXPRESS: DOMINIC HAWGOOD

April 26th, 2013

Portrait by Filep Motwary.


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HYERES 2013 EXPRESS 02 DESIGNERS

April 26th, 2013

The festival is about to start. In 1 hour the jury headed by Felipe Oliveira Baptista will discover the 10 designers in competition for the first time.

A THE STIMULEYE PRODUCTION
directed by Antoine Asseraf
filmed & edited by Julien Pujol
interviews Filep Motwary
coordination Clementine Colson
sound design Ça Va Chéri


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HYERES EXPRESS 2013/ JURY PREVIEW / IMRAN AMED

April 25th, 2013

One of the most unexpected and influential sites in fashion today is Business of Fashion. Imran Amed, its founder and editor, answers our questions before joining the Hyères 2013 Fashion jury.

Photo by Scott Trindle.

AntoineAsseraf: Along with Industrie Magazine and the rise of the fashion blogger as a class, your blog has drawn attention to a lot of work, which was heretofore considered a bit peripheral to a designer’s raw talent. What do you make of a place like Hyères that still somehow naively stresses the belief that talent will find its own way? If you were to create a Business of Fashion competition/festival, how different would it be?

Imran: At BoF, we firmly believe in the power that lies at the intersection of creativity and business. Both are essential to a successful fashion enterprise, and one can’t work without the other. It’s a true symbiotic relationship. If we were to do a BoF festival therefore, it would be a combination of creative fashion presentation and business plan pitches, and the judges would come from both sides of the industry.

FilepMotwary: It seems to me that many of the young designers who dream of a future in fashion are unaware about “the business” of fashion in general. Should they worry of how things have evolved, and turned the industry into this huge marathon of task, values that need to be constantly re-valued, trends that suffers from the lack of longevity etc…?

Imran: I tell my students that once they start their own business, they will spend 90% of their time managing the business, and only 10% of the time designing. This balance is not something that has necessarily changed in recent years, but it’s true that there is more and more for a young designer to do in the global, digital fashion world in which we live today.

Sean Santiago: The internet and its popular content-sharing platforms, i.e. Tumblr and Pinterest, are destabilizing traditional revenue streams faster than new ones are being created. How will original creative output find funding in the future and do you see crowdsourcing methods such as, for instance, a Kickstarter campaign, possibly becoming necessary to the creation of original artistic output? Or will a big brand always foot the bill when it comes to fashion-related content?

Imran: Brands and designers could certainly fund portions of their businesses — say specific collections or products — via crowdsourcing platforms. But ultimately, I suspect that they will need to turn to traditional forms of fundraising (selling equity or taking loans) in order to fund the business over the long term. A young fashion business is highly cash flow intensive, and therefore will likely require stable and planned funding in order to fuel growth and expansion.

Malibongwe Tyilo: BOF is recognized as one of the boldest voices in fashion writing, often publishing pieces that might not be appreciated by some PR people. Considering how important PR has become to design companies, how does that affect how the design businesses deal with you?

Imran: We are bold, but I believe we are also fair and balanced. Part of the role we see for ourselves at BoF is to surface and shed light on important industry issues that merit wider discussion and debate.

If we can do so in a way that is balanced and fact-based, then most PR professionals seem to respect us for that.

Certainly, there are some who would prefer to control all the communication about their clients, but this is misguided and unrealistic.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 01 PREVIEW

April 25th, 2013

Less than 48 hours before the beginning of the festival, we bring you our first HYERES EXPRESS video, a quick preview with the people who make the Hyères Festival – founder and director Jean-Pierre Blanc, photography director Raphaelle Stopin, and fashion director Maida Gregory-Boina.

A THE STIMULEYE PRODUCTION
directed by Antoine Asseraf
filmed & edited by Thibault Della Gaspera
interviews Filep Motwary
coordination Clementine Colson
sound design Ça Va Chéri


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HYERES-EXPRESS 2013 DESIGNER PREVIEW: YVONNE POEI-YIE KWOK‏

April 24th, 2013

Netherlands (25). and last year I graduated from the Amsterdam Fashion Institute graduate (2012). She is now in research of  possibilities to start her own label.

Portrait Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres ?
It’s an honor to be selected for one of the top fashion competition in the world. It’s really nice to be in the South of France, meeting new people and working in a nice environment.

How would you describe Hyeres in three words ?
Beautiful, cozy, atmospheric.

What has been your favorite part of the process so far ?
Working in the garden at the Villa Noailles with sunny weather and great surroundings.

In three words, what is your collection about ?
Marionettes, handwork and youthfulness.

In what ways you think participating in a Festival like Hyeres will help you in the future ?
I think it’s a great platform to present yourself internationally. Getting in contact with different company’s, people in the industry and press is a great starting point to start your own label or to work for a fashion brand.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / XENIA LUCIE LAFFELY

April 24th, 2013

Swiss. Studied history of art and modern French before starting fashion design at the HEAD-Genève. About to start an internship at 3.1 Phillip Lim, with the prints team.

The stimuleye
Portrait by Filep Motwary.
How does it feel for you being selected for this year’s edition of Hyeres?
Three years ago when I came to the festival for the first time, it was love at first sight so to be a part of it today is a great honoured and I’m so touched and excited.

How would you describe Hyeres in three words?
Warm, sharp and respectful.

What has been your favorite part of the process so far?
Drawings and making collage.

In three words, what is your collection about?
Preciousness, sentimentality and drawings..

In what ways you think participating in a Festival like Hyeres will help you in the future ?
It will help me to be more aware of my own work and of the fashion world.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / HENNING JURKE‏

April 24th, 2013

Germany, Berlin. 28 years old. Studied at The Berlin University of the Arts, gratuated in October 2012. Working on his portfolio.

Portrait by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?
Being selected feels like a dream came true.

How would you describe Hyeres in three words?
Inspiring, pleasant, fantastic.

What has been your favorite part of the process so far?
To meet the team of the Hyères Festival. It is great to have this people who give the support for me and my work.

In three words, what is your collection about?
Anticipation, melancholia, luck.

In what ways you think participating in a Festival like Hyeres will help you in the future?
The Festival is a great platform to represent me and my work as a designer. The team helps each designer , giving a great support with the shows and also the showroom. I hope to find a job as a designer in a house…

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / SHANSHAN RUAN‏

April 24th, 2013

A Chinese national living in Paris who graduated from ESMOD, and works as freelance for a Japanese fashion houses and fashion galleries.

Portrait Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres ?
Unexpected and magic! I ‘ve been following Hyères while I was still a fashion school
student and I never got the time and the courage the send my file. Now it has been three years since my graduation and I would love to do something for my own, without too much restriction. It’s great Hyères gave me this opportunity.

How would you describe Hyeres in three words ?
Energy, Exchange, Experience.

What has been your favorite part of the process so far ?
Hyères allows us to work with the professionals from the fashion industry. I mean not only the ‘Glamour’ part of fashion, but also the very ‘technique’ part, the fabric and accessories suppliers, the production factories, the dyeing experts, the pleating artisan. It is great to get to know them and to work with them. I’ve learned so much.
I appreciate their patience and kindness, without their help I will never complete the
collection as I expected.

In three words, what is your collection about ?
Movements, Sentiments,Memories.

In what ways you think participating in a Festival like Hyeres will help
you in the future ?

Hyères gives us opportunities to know people, to build the connections, but also, get us , designers known by other people, to let people hear our voice, know about our work, our stories. Hyères is not just an event that happens and ends, it’s a continuation.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / XING SU‏

April 23rd, 2013

From China/Northern Ireland/Canada. Age 26. Studying at Fashion Institute of Technology, NY.

Portrait by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?
It is an incredible compliment to be selected for a fashion festival with such a long and distinguished history. I’m excited and a bit anxious.

How would you describe Hyeres in three words?
A warm fantasy.

What has been your favorite part of the process so far?
Working with an amazing professional team to elevate a first collection and being surrounded by other designers who share similar goals, ideas, and opinions about fashion.

In three words, what is your collection about?
Play and balance.

In what ways you think participating in a Festival like Hyeres will help you in the future?
Exposure and publicity are so critical to one’s success in fashion now, and I can’t imagine a better platform than the Hyeres Festival.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / SATU MAARANEN‏

April 23rd, 2013

Helsinki, Finland.Graduated this Christmas from Aalto University, School of Art, Design and Architecture. At the moment she designs prints and garments as a freelancer for different companies.

Portrait by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?
It feels really great. I am superhappy about it. Hyeres is impressive opportunity to present your work for international audience.

How would you describe Hyeres in three words?
Delicious food, sunshine and same-minded people.

What has been your favorite part of the process so far?
The favorite part of the process has been doing all the openscreen prints. To do it freestyle is fun and relaxing for me.

In three words, what is your collection about?
Landscapes, old Haute Couture and innovative materials.

In what ways you think participating in a Festival like Hyeres will help you in the future?
It will help me to get new working opportunities and to create important connections. It is also going to be interesting to get feedback from all the fashion professionals..

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / DAMIEN RAVN

April 23rd, 2013

Norway (31). MA graduate from the Royal Academy in Antwerp. Runs his own label and teaches design for 3BA at the Fashion Department of the Warsaw Fine Arts Academy.

Portrait by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?
Purely very honored.

How would you describe Hyeres in three words?
Historic, impressive and panoramic.

What has been your favorite part of the process so far?
Working together with all the sponsors to develop new parts of the collection especially for the festival.

In three words, what is your collection about?
Bonded minimalistic maximalism

In what ways you think participating in a Festival like Hyeres will help you in the future?
I know Festival Hyeres is a wonderful opportunity to show your collection to the world and it will hopefully open some doors in the future.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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HYERES EXPRESS 2013 / DESIGNER PREVIEW / TOMAS BERZINS & VICTORIA FELDMAN

April 23rd, 2013

Tomas Berzins / From Riga, Latvia / 21 years old / graduated from ESMOD Paris 2011 / co-owner of victoria/tomas label. 

Victoria Feldman / From Moscow, Russia / 24 years old / graduated from ESMOD Paris 2011 / co-owner of victoria/tomas label.

Portraits by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres? 
This is just great to have the opportunity to present our experimental collection, that was developed specially for this Festival. As well to have people around who are interested in it.

How would you describe Hyeres in three words? 
Eat, Pray, Create.

What has been your favorite part of the process so far? 
Most of the clothes we create are ready-to-wear. Participation in this Festival opened the doors to step a bit aside from wearability and to work more as an artists, bringing out many handmade and sophisticated technics that would not be easily adaptable to real urban life-style that we love so much. It gave us a certain freedom to combine both visions that we really care about.

In three words, what is your collection about? 
Heritage, emotions, aggressiveness.

In what ways you think participating in a Festival like Hyeres will help you in the future? 
This is a very rich start for a young designer and this is a priceless experience that you get, as it will be there for all your life.

Portraits by Filep Motwary.

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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hyeres express: FLORIANE DE SAINT PIERRE

April 22nd, 2013

Paris-based Floriane De Saint Pierre needs no introduction as today she considered as one of the ten most powerful women in fashion and beauty. She set up Floriane de Saint Pierre & Associés back in 1990. Twenty three years later she is the person all important fashion houses turn to in search for help to find an executive or designer. The list of successful matches consists of putting Christopher Bailey at Burberry, finding Alber Elbaz’s first creative director position, among so many others.

This year, she serves as jury member for the 28th edition of the Hyeres Festival, and answers the questions of the Hyères blogs.

Floriane de Saint Pierre, portrait by Ben Baker.

MalibongweTyilo: Having been responsible for hiring some of the biggest names, what would you say is the most common quality amongst designers who are able to head these successful mega brands?
Each of the designers has a crystal clear vision of their personal aesthetics. The most important factor for them has been their ability to look ahead of their time and translate their vision into something that you identify with.

FilepMotwary: How relevant is creativity to the way the fashion industry functions today?
We can draw a parallel between the street photography of fifty years ago and what we see in fashion and design bloggers today- there has always been creativity, but what we are seeing is a huge shift in its expression. The expression of creativity is effortless today. However, creative design has never been more relevant and necessary than it is today. From fashion brands to Apple and Evian, etc. global brands absolutely recognize the importance of design as a factor in strong-value creation.

AntoineAsseraf: Does your work end once a designer has been selected and hired
– or do you stay involved somehow ?

We always stay in touch.

BrunoCapasso: Today the world imposes a new way of thinking, a reinvention in fashion, what new thing do you search in the new designers? How far does the media influence and disrupt your choices?
Designers must possess a personal aesthetic that resonates not only in fashion, but functions as a global creative proposition. Everyone today associates themself with a creative tribe and they are very demanding with the integrity- design, quality, services, and reputation- of a brand. Media is great for this- it is what gives design talent the chance to become visible and if there is genuine talent there, the media will be very supportive and loyal.

SeanSantiago: The disconnect between Hedi Slimane’s last collection for Saint Laurent Paris and the work of his predecessors couldn’t be more striking or controversial. When judging these young designers based on their creativity and ingenuity, do you find yourself reconsidering the standards to which you hold a commercial designer like Slimane?
A product today makes sense only if it captures and reflects or even anticipates the profound sociological evolutions of its time. Hedi Slimane is a designer who thinks globally and very much ahead of his time. He knows what Saint Laurent means today.

VogueGermany: Is there any candidate you’re already keeping an eye on ?
Yes, of course!

28th International
Fashion & Photography Festival
Hyères 2013
April 26>29


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hyères express: felipe oliveira baptista

April 15th, 2013

“a screen to the brain” is what Felipe Oliveira Baptista wants to show us in Hyères. 

Winning the Hyères award in 2002, then the ANDAM Award, “FOB”, as he is nicknamed, made himself a name showing in Paris over the last 10 years, and is now also the creative director of Lacoste.

As he prepares his return to Hyères, this time as Jury President, he faces the inquiries of our team of bloggers…

by The Stimuleye

Felipe Oliveira Baptista by René Habermacher.
Filep Motwary: If I asked you to look back to the beginning of your career and compare how the industry worked then to how fashion functions today, what would you say are the biggest changes? 

Everything has speeded up a lot, more collections, pre-collections, collaborations & capsules. Internet gave way to a whole new way of spreeding new talent, ideas and concepts. it is a very different landscape from the beginning of the century. On the other end, we seem to live in an era where there is too much of everything and by the time something new is found, it is already finished.

Warhol’s 15 minutes have turned into 15 seconds.

Antoine Asseraf: Winning Hyères + Winning the ANDAM + Consulting for other brands… is that the only path for French-based designers to establish themselves today ?

I think Paris is the toughest fashion week for a youg designer. Between all the big houses and a strong presence of other international designers, it makes the spotlight smaller; so Hyeres & the Andam are a great help to get your name out there.
As for working for other brands, if you are independent and do shows, it is almost mandatory.

Sean Santiago: How do you keep a sportswear brand such as Lacoste relevant on an international scale, and is international appeal vital for a successful brand? Where does that appeal come from – catering to diverse markets or maintaining a uniquely French aesthetic that people find desirable?

Lacoste is relevant on an international scale with more than 1500 shops world wide. We create a base and main message through the show collections, pre- collections and advertising campaigns, but there are regional adaptations done to answer local needs.

Bruno Capasso: You being Portuguese felt any difficulties to enter in the market, even though you have a British training? What do you think of Portuguese fashion today? Which are the things that need to be improved so they have more global approach? 

I don’t know…I do not think my nationality went for or against me, I  believe individuality is stronger than one’s nationality.

Vogue.de: You are going to have an exhibition at Hyères as well. What are you going to display? 

“A screen to the brain” is an installation made of 100 different sized screens that go through the creative process of a collection: references, collages, drawings, videos to the pages of fashion magazines.

This installation will evolve and will be shown again in a FOB exhibition starting next october in MUDE, Lisbon.

Hyères 2013 Fashion & Photography Festival

Felipe Oliveira Baptista

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hyeres express: maurice scheltens & liesbeth abbenes

April 14th, 2013

“The specialty of Scheltens & Abbenes is to meticulously arrange objects” claims the biography of photography duo Maurice Scheltens & Liesbeth Abbenes. Working since 2002 as a duo, the minimalist compositions they painstakingly compose have earned them attention from clients and editors alike.

As part of the Hyères 2013 Fashion Jury, they answer the questions of the blog partners – Un Nouveau Ideal by Filep Motwary, *Fruitpunch by Sean Santiago, BRRUN by Bruno Capasso, Vogue.de, Malibongwe Tyilo and The Stimuleye, of course.

by The Stimuleye

Liesbeth Abbenes. Photo by René Habermacher.

Filep Motwary: How does a garment get your attention? What are you searching for while on set?

Maurice ScheltensA sensitivity in material and design. Looking at a garment it often tells if the designer understands it’s own work without stopping to early (or to late) in the process. This attitude is connecting in the way we are also trying to stretch our own sensibilities.

Sean Santiago: Your work is striking in its simplicity and for its reductive qualities – is fashion more interesting to you in theory more often than in its execution?

We are more interested in what we see then in what we know or should know. After ‘building’ is the moment of truth. Our curiosity by testing an idea for it’s visual qualities is the driving force. That is also why we keep on searching, experimenting and checking during the shoot instead of making photographs from a sketch made on the drawing table. This doesn’t mean that thoughts or drawings as they are can be beautiful and interesting to. It’s a matter of where to put all these aspirations.

by The Stimuleye

Maurice Scheltens by René Habermacher.

Antoine Asseraf: As jury members used to shooting Fashion as objects, can you abstract the mise en scene, the show, the person to judge only the garments ?

Actually we see the same struggle and solutions in the garments as we face while shooting fashion or any other object in front of the lens. Maybe it’s a healthy distance that we have looking at fashion because we’re not ‘over informed’. We’re responding to what we see with the same critical eye as we do in our own work.

Bruno Capasso: How do you work as a duo – do you have 2 distinct visions ?

Our collaboration has been growing over the past ten years. It’s an evolution in which we grow individually towards each other and makes it difficult to say what comes from who. Individual credits would be out of place. See it as a chess game in which one makes a move and the other responds onto it… on and on.

Hyères 2013 Fashion & Photography Festival

Scheltens & Abbenes


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welcome to marie laure’s

April 10th, 2013

The Stimuleye is proud to present the Hyères 2013 teaser trailer – Welcome to Marie Laure’s, starring Suzanne von Aichinger as the reincarnation of the legendary Marie-Laure de Noailles. Of course.

International Fashion & Photography Festival 2013
Hyères – Teaser

April 26 – 29, 2013
Villa Noailles, Hyères

http://www.villanoailles-hyeres.com/2013/

Film by Antoine Asseraf & René Habermacher
starring Suzanne von Aichinger
as Marie Laure de Noailles

Styling by Suzanne von Aichinger
assisted by Simon Gensowski & Laure Grandon

Hair by Panos Papandrianos @ CLM UK
Make-up by Min Kim @ Airport Agency

Sound design by Ca Va Cheri


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the rainbow is a monster

February 13th, 2013

Arrrgh follows Rrrrip.

“Arrrgh – Monsters in Fashion”, a fashion exhibition featuring the clothes of Bernhard Willhelm, Walter Van Beirendonck, Rick Owens, Filep Motwary, Hyères graduates Jean Paul Lespagnard, Mareunrol and Mads Dinesen, and a 360 degree film installation from Bart Hess, is now opening at the Gaîté Lyrique digital center in Paris.

“Arrrgh” follows in the footsteps of “Rrrrip – Paper Fashion”, another internationally touring exhibit by Greek collective Atopos, whose founding member and curator, Vassilis Zidianakis, we met before the exhibit opening.


Left: Pictoplasma "Pictoorphanage Les Petites Bonhommes", 2006.  Right: Manon Kuendig "Collection BLOWJOB", 2011

Antoine Asseraf: What was the starting point for this exhibit ?

Vassilis Zidianakis: In Hyères in 2006, where I was in the fashion jury. One of the designers, Amandine Labidoire, had a sketchbook with characters that started something in my head.

Then I asked Pictoplasma to write a text on character design, they saw my research on the subject and instead proposed to do a whole book about that idea, which became NOT A TOY, and then led to this exhibit.


Craig Green "BA Collection", 2010 & "BA Collection", 2012

When does this phenomenon start, in the 90’s with Leigh Bowery, Margiela, Walter Van Beirendonck… ?

Internet is the real starting point – avatars, different identities. People don’t show their face and instead create a character.

In fashion, you could say it started with Comme Des Garçons for the shape, and Margiela for the face – because when you hide the face you create a monster. But Schiaparelli, who was close to the surrealists, had already tried that, and you find it a lot in ethnographic clothing: each civilisation has costumes to dress up and become someone else. Today, it’s become a bit like Halloween, and clothes that are not meant to be worn on the street, but to go to parties, take pictures, it’s very marketing associated.

Character design as a whole comes from marketing, in the US and Japan – products talk to you, like yogurt, clothes, Michelin…

You also have to see the evolution of what we consider “monstruous”. For example, hoop dresses from the 18th century which are too wide to fit through a door – don’t you find that monstruous ?


Left: Projection by Bart Hess. Right: Bas Kosters "Collection Le Salon Explosif", 2007

Left: Alexis Themistocleus "Freaks", 2010. Right: Heiniek "Foamboys x Hyperbole@ Ludwig- TEDX AMS", 2012

Besides the rise of internet, the 90’s are also a decade of video games becoming mainstream, the emergence of adult animation…

It’s the idea we wanted to explpore with NOT A TOY, which led to this exhibition. If you read vinyl sex objects, it says “THIS IS NOT A TOY”, it’s for grown-ups.

Ultimately I’m very happy to show this outside of a fashion context, in a place like Gaîté Lyrique which is more technology related. The exhibit isn’t directly linked to technology, but shows the influence of technology on our bodies.

What is different about this exhibit than what was shown in Athens ?

After 3 years of research, we made a show at the Benaki Museum in Athens. Since then, a lot of new things have been produced around the idea, so for the Gaîté Lyrique we doubled the number of exhibited pieces on display.

We also commissioned Bart Hess a video for the 360º room, a special costume from Craig Green which serves as visual identity for the exhibtion,
and the fashion show of Jean-Paul Lespagnard which will be part of the parallel program.


The Brainstorm Design "How To Make Friends And Have A Social Life", 2013

Tell me more about the ancient Greek notion of “monster”…

Today “monster” has a negative connotation. But the original Greek word, “teras” (which gave “teratogen” and “teratology”) indicates a physical phenomenon in need of an explanation. So for example, to the ancient Greeks, a rainbow was a “monster”.

A bit like a UFO ?

yes, unidentified, and needing to be explained by us.
the theme of the monster is really about difference, about what we’re capable of accepting, because we’re attracted to strange things, but don’t know how to communicate with them.

ARRRGH ! MONSTERS IN FASHION
February 13 to April 7, 2013
Gaîté Lyrique
3 bis rue Papin, Paris.


Left: Rozalb de Mura "Collection The Remains", SS2010. Right: Mask available at the museum store

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this hyères : full circle

January 31st, 2013

Full circle.
For its 28th edition, the Hyères International Fashion & Photography Festival made a daring choice.

As presidents of the fashion and photo juries and guests of honor, they invited 2 young individuals, each recognized in his field, but with one thing in common: they won Hyères.

Yes, this Hyères, festival graduates Felipe Oliveira Baptista (2002) and Charles Fréger (2001) return, not as young hopeful nominees, but as still-young confirmed professionals, now presiding over the juries.

Felipe Oliveira Baptista The Stimuleye Hyères 2013

Hyères 2013 fashion jury president Felipe Oliveira Baptista. Photo by René Habermacher.

the stimuleye fashion photo gif

Hyères 2013 preview. Visual by The Stimuleye.

And the nominees are…

FASHION SELECTION
Tomas Berzins & Victoria Feldman, Latvia + Russia
Henning Jurke, Germany
Camille Kunz, Switzerland
Yvonne Poei-Yie Kwok, The Netherlands
Xénia Lucie Laffely, France – Switzerland
Satu Maaranen, Finland
Marion de Raucourt, France
Damien Ravn, Norway
Shanshan Ruan, China
Xing Su, Canada

PHOTO SELECTION
Lena Amuat & Zoë Meyer, Switzerland
Emile Barret, France
Petros Efstathiadis, Greece
David Favrod, Switzerland
Dominic Hawgood, United Kingdom
Grace Kim, USA
John Mann, USA
Anna Orlowska, Poland
Peter Puklus, Hungary
Eva Stenram, Sweden

Hyeres 2013 selection
Fitting Model at the fashionselection at Felipe Oliveira Baptista's headquarters.

Where is JP Blanc there are always flowers.

The fashion selection meeting, with jury members, festival director JP Blanc and blogger Filep Motwary.

Photography selection: Portfolio of Dominic Hawgood, United Kingdom.

The entry of Petros Efstathiadis, Greece.

Prints of Eva Stenram, Sweden.

Full jury and exhibit lists coming soon, but we’re happy to report that fashion photographer and film maker Pierre Debusschere will be among this year’s exhibitors.

28th International Fashion & Photography Festival
Hyères 2013, April 25 -> 29
at Villa Noailles, Hyères


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cécile bortoletti: homodiegetic serendipity

October 30th, 2012

Beyond its famous fashion & photography festival, Hyères’ Villa Noailles hosts throughout the year a number of photography, fashion, design, architecture and film-related events.

For the annual photography commission, fashion photographer Cécile Bortoletti captured the Mediterranean flora of Hyères over the course of one year, her visions now revealed to us in a new exhibition, “sur-nature”…

by René Habermacher

Sur-Nature exhibition poster. Picture by René Habermacher.

Antoine Asseraf: The title of the exhibition is “sur-nature” [“over-nature”]…

Cecile Bortoletti: It’s a contraction of “super-nature.”

AA: But there’s also a reference to the super-imposition which takes place in some of the pictures…

CB: It was rather complex to get a complete vision of nature around Hyères, very bountiful, luxurious…

I live in the countryside, i take pictures of special moments, but to do something like this, like a one year long walk, I had never done. I had done a series of trees at night for a UNESCO/CNRS exhibit about black matter, with a more scientific aspect, but it wasn’t so scattered in time, with all the seasons, like this project.

RH: What was the challenge compared to your editorial work ?

CB: Managing time… I’ve never worked one year on a project. Even if you know the end date, the exhibition date, it’s difficult to manage it. When you work in fashion, you’re on an addict schedule, everything is last minute, very fast.

And here i was working alone, with a lot of time, many kilometers to explore, time to think, changing weather and moods, and each time I came I thought it was better than the previous time.

It’s a matter of stimuli. I learned many things but I was happy that it ended, it was very intense.

Sur-Nature exhibition view. Photo by René Habermacher.

AA: You’ve come to Hyères for a long time… did some things still surprise you ?

CB: Now I know it much better, I can find my way, and I’ve discovered the salt marshes and its flora, with impressive survival strategies. I didn’t know about that at all, it was a bit like desert flowers…They’re emotional because they look fragile but in fact they’re tough.

As a whole the exhibit shows the fragility of nature, because many times one week later flowers I had shot would no longer be there.

by René Habermacher

Cécile Bortoletti and the salt marsh flowers. Photo by René Habermacher.

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