May 4th, 2012
antoine
A few weeks before the Hyères madness, I had the incredible opportunity to once again spend a few days with Galliera curator Olivier Saillard as he put together not 1 but 2 special exhibitions in a brand new space dedicated to fashion in Paris : Les Docks / Cité de la Mode et du Design.
Alongside a special Cristobal Balenciaga Collector exhibition contrasting the 20th Century designer’s creations with unseen objects in his personal collection, Saillard was putting together a second exhibition more anchored in the present, and even in the future:
WHITE DRAMA, an exhibition of Comme Des Garçons’ current SS 2012 collection, with an eye-popping scenography by Rei Kawakubo herself…
a PREMICES FILMS production
Directed by: Antoine Asseraf
Assisted by: Thibault Della Gaspera
Sound by: Pierre Emmanuel Martinet
COMME DES GARÇONS WHITE DRAMA /
CRISTOBAL BALENCIAGA COLLECTOR
Cité de la Mode & du Design / Les Docks
34 Quai d’Austerlitz, Paris,
Until October 7, 2012.
EYEcon | tags: Cite de la Mode, Comme des Garcons, Fashion, mode, Olivier Saillard, Paris, Rei Kawakubo
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September 9th, 2011
rene
First, he covered them up with a resin mask, then he cut their eyes out, with a scalpel and after with a laser. This is not Dexter, this is artist Marc Turlan, who always finds new ways of torturing magazines.
With his latest solo show EXO STAR he is taking an artistic leap, opening this saturday at Galerie Anne de Villepoix in Paris.
Marc Turlan: protest board 1 and 2, a collaboration with british photographer Timur Celikdag.
Courtesy gal Anne de Villepoix
The new sculptures of Marc Turlan conclude a logical extension of his appropriative work with the pages of glossy magazines:
“The base of all i do is collage. The technique for my sculpture is the same way, it’s like 3 dimensional collages.”
Right in the first room, the program for the exhibit gets clear: a gym workbench, weight bars in a stack, and 6 sheets of mirror, each with a word inscription of mirror mosaic, that serve as the commandments for this show: WORK – NOTORIETY – SINCERITY – POWER – LOVE
Marc Turlan: Statement Carpets. Courtesy gal Anne de Villepoix
“It’s about the body. it’s erotic. Its a fetish to have in your mind to transform your body, to make a new image of yourself” he explains, next to two sculptures that look like snaffle headpieces with star shaped marble weights hanging from its leather thongs. It is inspired by gym gear to work your trapezius muscle. The materials surrounding us – leather, marble, mirror, wood. Marc Turlans recurrent structural elements are evident: eroticism, vanity, fetishism and notoriety.
Left: Marc Turlan's "Star Rack", and right: the artist himself
And there is of course, the star: “The star is the representation of the absolute, its a simple symbol for everyone. This desire, or fantasy to be recognised, to be famous, to arrive at this point… I use the star in marble.”
In Marc Turlans “gym” you actually work out with the star as a marble weight, stemming the symbol of the desired recognition and thus transform yourself through and towards that idea.
The first room of EXO STAR with "Home Star-Gym". Courtesy Gallery Anne de Villepoix
The second room is pitch black and only lit by pulsating light bulbs on a cluster of stars, an array of audio sculptures speak to the visitor with each a “collage sonore” (sound collage). Corresponding to the acoustic rework of a writers text hangs a framed object, containing a book of the same author with a mirror mosaic highlighting a sentence.
“I keep a sentence very different to the audio collage. It is a proposition, an open invitation. I don’t work in an interactive way. I am interested in the object. It becomes a sculpture” he explains.

The collage sonore / sound collage installation in room 2. Courtesy Gallery Anne de Villepoix
Near the pass to the next room the only book that depicts an image and with this marks the transition to the last complex of works. It’s all about stars and fashion magazines. But now the presentation enhances the fact that the magazines departed from being just the source of material. They become objects themselves, so does the frame and the fixture. It becomes altogether an installation: A cabinet of seven blocks present the works on shelves, hung, or in frames that at times can be turned and reveal a mirror. Mirrors everywhere. “Beyond, beyond, beyond the mirror”, as Patti Smith proclaims earlier in one of the audio collages.
Object in room 3 at Gallery Anne de Villepoix
Marc Turlan: EXO STAR
opening Saturday 10th, running to October 15th 2011
RETINA | tags: Art, Contemporary Art, Gallery, Gallery Anne de Villepoix, Magazine, Marc Turlan, Paris, Sculpture
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May 12th, 2011
rene
What will you do for the summer holidays? This is a question we here often these days, a perfect conversation piece celebrated from Athens to Paris, London to New York. As a result of this planning many cities will be left deserted at the peak of August. So where do we go?
Travelling, the outlook to discover new and exotic places are something that stimulates us and we look forwards to.
How we could have left that out at The Stimuleye? I don’t know, it’s almost a crime!
So we decided to start another series of special places that inspire and enlighten in one or another way. Off track, from a beach bar on a secluded island in Kenya to a spooky ryokan in Japan. And we’ll include food in addition that seems an important part of this experience. Specially considering that Stimuleye Antoine Asseraf had ran a blog around food: FOODGEEK, one of the godparents to The Stimuleye. That might all sound very TAMPOPO – and yes that’s exactly where we’re going with this.
So learn about the addresses for the best Japanese rahmen noodles or Mexican bull-meat tacos, Greek homemade pies, hefty Cuban mojitos or the perfect ring formed bread that’s handed out hung on thread to hold it best, since it’s hot and oven-fresh!
You might stay home during the summer, but nevertheless and hopefully, one of the places we’ll cover in this series starting from tomorrow, will be near you to discover. If you have a tip you believe should be shared and not left out, let us know!
Scene from alltime ultimate Japanese foodgeek movie TAMPOPO. Directed by Jûzô Itami, 1985
RETINA | tags: Antoine Asseraf, Athens, FOODGEEK, Japan, Kenya, London, Mexico, New York, Paris, René Habermacher, Tampopo
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April 18th, 2011
antoine
Last month, the Gaïté Lyrique digital creation center opened its doors in Paris, after many years of construction.
A companion shop also opened next to the gorgeous building : the AMUSEMENT creative shop.
We sat down with Abdel Bounane, who is in charge of the store but also the founder and editor-in-chief of AMUSEMENT magazine.
Abdel Bounane at AMUSEMENT gallery, by René Habermacher.
Antoine Asseraf : So where are we, there’s a store downstairs, but this is something else…
Abdel Bounane: This is the space where soon we will offer services and events linked to the store, and to the magazine.
The service part is probably the most interesting, because this is going to be the most original part.
For the store we try to have some original products, but for services, starting in May, you’ll be able to order a tailor-made video game.
You make an appointment, meet with one of our consultants, and give your craziest ideas regarding what you want from a video game, and we’ll be able to materialize it. It can take a few days, a few weeks, or sometimes a few months, it can cost a few hundred or a few thousand euros.
It’s a world first.
It answers the question “if you want to make a space linked to the digital world, how do you offer something original and human ?”
Something that doesn’t lag behind the virtual world.
Exactly. What is the use of being in the real world when you’re talking about the virtual ?
So for me, it is the meeting with people, the ability to explain face to face your ideas, a human and interactive touch, it’s fundamentally linked to a physical place. It wouldn’t be the same thing by Skype.
That’s one part of the services we will offer.
We will also offer a gallery side.
People have been trying to sell digital art for decades now, and they haven’t really been able to, except for installations which hard to sustain. But now tablets are here, and I feel that tablets are a good media for that art, like a canvas.
The ressource center of the Gaïté Lyrique. By René Habermacher.
That makes me think of that bloom application for iPhone, by Brian Eno…
Well, Brian Eno’s been here !
What we’re developing is the sell of pieces on tablets, offline, and also an online store of limited edition digital content, with a certificate of authenticity on our servers.
How do you co-exist with the Gaïté Lyrique proper?
Well with the digital art we’re going to be working a lot with artists from the Gaïté, such as Matt Pyke/Universal Everything,
They do a lot of cool particle effects, very pop, very colorful, and they’re don’t want something that is all over the internet, just something that is visible physically at the Gaïté, because it’s a site-specific installation, and potentially sold digitally.
That’s where the logic of the Gaïté comes in, it’s not a museum, it’s a creation center.
So it’s perfect for us, we become the distributors of content that cannot be found elsewhere, and digital limited edition fits the Gaïté perfectly.
We’re not only the commercial arm of the Gaïté, we’re here to play with new ways of crossing art and digital, video games and one-to-one distribution, or take a mass media like video games and make it personalized, how do me make something pop more haute ?
How to legitimize a physical location, with launches, workshops, etc.
Gaïté Lyrique communication.
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EYE 2 EYE, EYE CANDY, RETINA | tags: Abdel Bounane, Amusement, Antoine Asseraf, Art, Chanel, Digital, Exhibition, Fashion, Mondino, MTV, Paris, Publishing, W<
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April 11th, 2011
rene
Nja Mahdaoui is one of the most celebrated living contemporary artists in the arab world. His bold and highly rhythmic work, derived from the arabic letter, is internationally renowned and can be found in ther permanent collections of the Institut du Monde Arabe, The British Museum and The Smithsonian Institution just to name a few.
It’s an exuberance of arabesque forms, a visual melody played out of his hand, that remind us of the great gestural and physical richness of action painting. Famous for his meticulous inks on parchment, this “liberated calligraphy” is worked across a variety of extremely different surfaces — from canvas, brass, wood, melamine and papyrus to skin. Though It seems like writing, it is not. It is rather an interlacing of a dialectic relationship, also found within Western abstraction.
Naomi Campbell in Azzedine Alaïa for Numéro Magazine. A collaboration between Nja Mahdaoui and René Habermacher
I came across the work of Nja Mahdaoui the first time, while researching calligraphic styles on a project for the French magazine Numéro on a piece about Azzedine Alaïa to which Babeth Djian incited me. The visual impact of Nja’s work struck me at first sight.
Slightly intimidated by the references of the rich body of his work, I first hesitated but then thought to give it a shot, and contacted him. To my surprise he answered me instantly by email, and called me shortly after. Our collaboration was set — and we created a story of imaginary movements around Naomi Campbell as a dark gazelle, in sheer and revealing Alaïa.
But I only met Nja Mahdaoui in person two summers ago in Tunis. It was an all-embracing, hot and sultry August day that lay heavy on the city, matching the emotional state of its people.
Nja Mahdaoui wit the first prototype of his most recent sculpture. Photography by René Habermacher
A couple of months after the “Jasmine revolution” took place, Nja arrives in full swing to our meeting at a café in sunny, springtime Paris.
He’d come with his daughter Molka Mahdaoui to work on another of his new projects, yet is consumed with excitement by the events. He reacts immediately and impulsively to the question I usually ask last on conversations for The Stimuleye: What is the last thing that stimulated you?
“Stimulated? You’re asking a Tunisian? (laughs). I don’t know if ‘stimulated’ is the word, but it’s the explosion of a generation, I’m completely into it — for us it’s the event of the century!”
Nja Mahdaoui: "Graphemes on Arches 2", 2009, Ink on arches paper; 135cm x 135cm.
With us at the table are the collaborators involved in the process of making his latest project, a sculpture, the main reason for his trip north. Nja loves collaborations – his eyes glow while he talks energetically about upcoming projects. An energy I felt the first time I saw his bold and highly rhythmic work: “a dance of calligraphy”, with Nja as the choreographer of imaginary letters, to which he refers as ‘graphemes’, devoid of actual textual meaning:
“To a non-Arabic speaker it appears as coherent text. In fact even Arabic speakers assume at first that it’s a text with meaning. But when they start reading it they realise it is not an actual word.” he says and recalls an experience:
“It is not easy to write letters in a disjointed way — that is disjointed to not mean anything — and focus only on the aesthetic. There was a study at the California Institute of Technology in Pasadena. They connected me to a machine in order to test the levels of stress my body was under when I was writing proper words and when I was writing words without meaning. The study showed that my body was 2.5 times more stressed when I was working on words without meaning. So it is a very conscious attempt to create art. I tell people I’m not a calligrapher, but an artist.”
To me his body of work is so vibrant and remarkably innovative that I first had assumed Nja to be in his early 30′s the most, yet he was born in La Marsa, Tunisia, in 1937. As Molka, a filmmaker herself, puts it during our conversation: “sometimes i have to remind myself: Molka, you are thinking older than your own father!”.
Nja Mahdaoui: Design for Gulf Air 50th Anniversary. Image Courtesy of Nja Mahdaoui
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EYE 2 EYE, EYEcon | tags: Art, Azzedine Alaïa, Calligraphy, Interview, Naomi Campbell, Nja Mahdaoui, Numéro, Paris, Performance, Sculpture, Susse Foundry, Tunis, Tunisia
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