the ANDAM

July 10th, 2012

230 000 euros for a young designers… who says the French don’t support talent ?

For 23 years now, the ANDAM prize, created by Nathalie Dufour and presided by no less than Pierre Bergé, has rewarded promising Paris-based fashion designers, regardless of nationality.

The first winner : Martin Margiela in 1989.
Since then, Viktor & Rolf, Christophe Lemaire, Felipe Oliveira Baptista, Gareth Pugh and last year Anthony Vaccarello have received the prize which includes not only a huge amount of money, but industry connections whose worth money cannot measure…

The Stimuleye presents : ANDAM 2012.

ANDAM
Association Nationale pour le Développement des Arts de la Mode
2012 FASHION AWARDS
05/07/12

GRAND PRIZE: 230 000 EURO
Nominees: Cédric Charlier, Julien David, Thomas Tait, Calla Haynes, Vika Gazinskaya, Andrea Nicholas Taralis
Winner: Julien David

FIRST COLLECTION PRIZE: 60 000 EURO
Nominees: Calla Haynes, Pièce d’Anarchive, Céline Méteil, Jacquemus
Winner: Pièce d’Anarchive

more info: http://www.andam.fr


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LA MAIN DANS LE SAC for Vogue Italia

June 4th, 2011

Stimuleyees and Stimuleyettes, at last, here it is – the Vogue Italia film commission for bag designers Jamin Puech… La Main Dans Le Sac / “Caught Red-Handed”

When Vogue Italia asked us to make a film for their A Short Film With section with bag designers Jamin Puech, we were at first a bit puzzled. Up to that point, all the films in the section were built around designers preparing their fashion shows, but Jamin Puech didn’t have fashion shows.



Dress and belt by Lanvin, necklace and bracelet by Andra Neen. Photo by René Habermacher.
So we drew inspiration from the opening scenes of Hitchcock’s MARNIE – we never see the face of Tippi Hedren who plays a con artist opposite Sean Connery.  We only see a silhouette do questionable things with different bags, purses and luggages… Together with stylist Michaela Dosamantes we built graphic and cinematic scenes around each bag, building up to the moment she gets caught.

Bag by Jamin Puech, glove by George Morand, suit by Max Mara, necklace and ring by Karry' O,
bracelet by Andra Neen. Photo by René Habermacher.
The title is a French expression meaning “the hand in the bag” which means that you’ve been caught in the act.
It was too perfect a title.



Left: jacket and trousers by Carven, blouse by Equipment, sunglasses by Prada, necklace by Andra Neen.
Right: coat and belt by Dries Van Noten, gloves by George Moran, necklace by Andra Neen.
Photos by René Habermacher.
Though we loved the Hitchcock soundtracks, and used it to set the mood while editing, we wanted something more contemporary and original for the sound, so we asked our past collaborator Lori Schonberg and his colleague Shane Aspegren of the Berg Sans Nipple to write something for us.



Top + pants by Giambatista Valli,  Fendi belt, Pierre Hardy shoes and Karry’O earrings.
Photo by René Habermacher.


Of course the film also benefits from the setting : caviar and seafood restaurant Prunier, by the Arc de Triomphe in Paris, where you can treat yourself to “all that comes from the sea”, including delicacies such as the “Christian Dior” oeuf en gelée with Tradition caviar.  Designed in 1925, and owned by Pierre Bergé since 2000,  the restaurant is an Art Déco jewel, featuring the work of the best artists of the time, such as I.M. Cassandre, but also of modern artists like Bob Wilson, whose installation sits at the bar.

La Main Dans Le Sac by Antoine Asseraf & René Habermacher – more info, full fashion and production credits: www.maindanssac.com

Build with Erosion, by The Berg Sans Nipple.
Special performance at Musée du Quai Branly on June 12, 2011.

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